Apple picks new China chief
Isabel Ge Mahe is tasked with a herculean task of maintaining ground in the toughest market for US tech firms
Apple has created, and filled, a new position to manage operations in Greater China, which includes the mainland, Taiwan, Hong Kong and Macau. Isabel Ge Mahe will report directly to Apple’s Chief Executive Tim Cook and Chief Operating Officer Jeff Williams, a statement from Apple said Tuesday:
In China, she has worked closely with Apple’s R&D team and carrier partners to develop new China-specific features for iPhone and iPad, including recently announced iOS 11 features such as QR Code support, SMS fraud prevention and enabling the use of a phone number as an Apple ID.
“I’m honored to have this opportunity to represent Apple in China and work more closely with our incredibly talented team,” said Isabel Ge Mahe. “Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability.”