China | Back to the Future: why vintage phones are the next big thing

Back to the Future: why vintage phones are the next big thing

Once famous mobile phones such as the 20th Century classic, the Nokia 3310, have been given a new lease of life as Chinese manufacturers, who have been losing ground in an increasingly cut-throat handset market, turn to retro Western brands to revive their fortunes home and abroad

March 3, 2017 5:11 AM (UTC+8)
Priced at around US$50, the relaunched Nokia 3310 is meant to appeal to old fans in the West as well as finding a new generation of younger users in emerging markets who, it is hoped, are looking for a retro but reliable phone. Photo: REUTERS
Priced at around US$50, the relaunched Nokia 3310 is meant to appeal to old fans in the West as well as finding a new generation of younger users in emerging markets who, it is hoped, are looking for a retro but reliable phone. Photo: REUTERS