Asia Unhedged | China iPhone fan base a 'powder keg' primed to upgrade for new series
China's Premier Li Keqiang (L) shakes hands with Apple's chief executive Tim Cook. Photo: China Daily via Reuters
China's Premier Li Keqiang (L) shakes hands with Apple's chief executive Tim Cook. Photo: China Daily via Reuters
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China iPhone fan base a ‘powder keg’ primed to upgrade for new series

Apple’s earnings missed expectations this time last year on a 26% decline in China sales, but this cycle may be an opportunity for iPhones to rebound in the market

April 13, 2017 9:11 PM (UTC+8)

Cowen group analyst Timothy Arcuri is betting on the new iPhone series to have a good year in China, writing Wednesday that a massive base of customers ready to upgrade in China is poised to create a “powder keg.”

A rebound in China sales could be just what Apple needs, following the downturn reported this time last year when the company missed earnings estimates on a 26% drop in China sales.

The company has also made moves to improve public relations in the country with investments including a commitment of more than US$500 million in R&D in the country and a high-profile meeting with Premier Li Keqiang.

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