Apple Inc CEO Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco, California, U.S. September 7, 2016. Reuters/Beck Diefenbach

Apple Inc CEO Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco, California, U.S. September 7, 2016. Reuters/Beck Diefenbach

Apple Inc CEO Tim Cook discusses the iPhone 7 during an Apple media event in San Francisco, California, U.S. September 7, 2016. Reuters/Beck Diefenbach

September 7, 2016 4:11 PM (UTC+8)