Credit card usage soars in India, but average spending falls
The surprise withdrawal of the 500 and 1,000 rupee bank notes effectively yanked 86% of the currency out of the financial system.
India’s removal of high denomination bank notes on November 8 is proving a mixed bag for credit and debit card companies: There has been a jump in card usage, but the overall value of card transactions have declined.
The surprise withdrawal of the 500 and 1,000 rupee bank notes effectively yanked 86% of the currency out of the financial system, led to curbs on withdrawal from banks and ATMs and an overall severe cash crunch.
As a result, consumers are switching to credit cards for lower value items they previously used cash for and more shops are rapidly installing point of sales terminals. This trend has been helped by the difficulties in providing change for purchases made with the new 2,000 rupee note.
In the eight weeks after the demonetization, card payments rose 2.5 times, with usage in so-called tier-2 and 3 cities fuelling growth, the Business Standard reported, citing data by Innoviti, a payment processor.
The same data shows high-value purchase on instalments using credit cards halved since November 8, with card-based monthly instalment transactions plunging 60% in the first week after demonetization. There has since been some recovery, but not to pre-November 8 levels.
Consumers remain cautious and are delaying high-value spending on jewellery and consumer durables, not least out of concern about scrutiny from tax authorities. The Innoviti figures also show that growth in card usage is tapering off in areas where cash supply is showing signs of improvement.