Asia Unhedged | Despite Flipkart’s head start, Amazon is winning the battle for India
Photo: Reuters, Abhishek N. Chinnappa
Photo: Reuters, Abhishek N. Chinnappa
Asia UnhedgedReal-time intel on what moves markets

Despite Flipkart’s head start, Amazon is winning the battle for India

Shifting user base is heading in Amazon’s direction, as the US e-commerce giant closes in on the local competitor's lead in mobile shopping

April 19, 2017 2:52 AM (UTC+8)

Amazon is rising fast in the race to capture India’s mobile e-commerce market, with recent trends giving Flipkart cause for concern.

Despite Flipkart’s slight edge in market share, 30.7% to Amazon’s 30.3%, its app engagement fell 11.5% from Q1 2016 to Q1 2017, while Amazon saw a rise of 46%.

Amazon’s commitment of US$5 billion for spending in India already dwarfs Flipkart’s US$3.2 billion. And with recent trends in mind, odds against the local competition coming out on top are looking increasingly slim.

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