Despite Flipkart’s head start, Amazon is winning the battle for India
Shifting user base is heading in Amazon’s direction, as the US e-commerce giant closes in on the local competitor's lead in mobile shopping
Amazon is rising fast in the race to capture India’s mobile e-commerce market, with recent trends giving Flipkart cause for concern.
Despite Flipkart’s slight edge in market share, 30.7% to Amazon’s 30.3%, its app engagement fell 11.5% from Q1 2016 to Q1 2017, while Amazon saw a rise of 46%.
Amazon’s commitment of US$5 billion for spending in India already dwarfs Flipkart’s US$3.2 billion. And with recent trends in mind, odds against the local competition coming out on top are looking increasingly slim.