Evergrande to tap into China’s ‘silver hair’ market
The Health Valley project is an experiment that combines the elderly economy with an expansive real estate development featuring 852 facilities
Evergrande Health, the healthcare arm of Evergrande Group, the second-largest property developer by sales in China, is marching into the elderly care sector with its Health Valley project, Yicai.com reported.
The project is an experiment to combine the so-called “silver hair economy” with real estate development. The Valley, which features commercial housing, is also equipped with 852 healthcare facilities and 867 all-rounded health management services, covering the entire life cycle from pregnancy to centenarians.
The project also includes a 3A hospital as well as cooperation with more than 600 3A hospitals in 67 cities to build up a booking platform for doctor visits and a green channel for hospitalization.
So far, China is the only country in the world that has more than 200 million elderly people, accounting for 16.7% of the total population. Though China’s silver hair market has great potential to be tapped into, there is no prominent business model yet.