Fashion: Asian labels challenge Western brands

April 26, 2016 3:15 PM (UTC+8)

 

Designer fashion labels from China, Japan and South Korea are giving the Western labels a run for their money, reports Reuters.

Today’s consumers are tech-savvy and they are looking for something that will make them stand out. Here’s where Asian labels have made their mark.

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Asian brands are making their presence felt in the US and Europe.

Highly innovative on new styles and textile materials, it’s only a matter of time before these Asian brands surpass their rivals in the US and Europe, in terms of both quality and quantity.

Erwan Rambourg, author of ‘The Bling Dynasty’ and luxury goods analyst at HSBC, points out that Asian brands, even if they are at a nascent stage, are fast becoming competitors to the West.

South Korean TV series such as ‘My Love from the Star’ and ‘Descendants of the Sun,’ and K-pop music acts such as Big Bang and Girls’ Generation, have helped boost South Korea’s fashion industry.

Chinese fashion brands, such as Ms Min and Comme moi, are fast-moving brands which has outlets throughout China and Hong Kong. Even Japanese brands, such as Sacai and Tumor Chisato, are doing good in this space. Lady Gaga regularly wears Japan’s Roggykei.

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