Fashion: Augmented reality for trying on makeup
“Sure, that looks great on a model, but how will it look on me?” Now you can find out thanks to ModiFace, an augmented reality startup that’s quietly grown to power apps for 55 of the top makeup brands like Sephora, P&G and Unilever.
Fire up the camera on your phone or a store makeup counter’s tablet, choose different styles of lipstick, eye shadow or whatever else, and ModiFace applies them to your skin in real-time on your screen. Move around, wink and smile, and you’ll see your new style without the work or cost.
ModiFace can also simulate hair changes, anti-aging treatments and more. Read more.