Lifestyle: Song Joong-ki effect is sweeping across Asia
Every year, on April 14, the lonely singles of South Korea observe something called the ‘Black Noodles Day.’
On this day, people who haven’t found love gather together in restaurants and eat noodles coated with a chunky dark pork sauce, onions, black beans, sugar and MSG. It is customary for the lonely hearts to be dressed in dark colored clothing.
This year, Descendants of the Sun star Song Joong-ki featured on this special day.
Allkpop reported a survey in which 348 single men and women were asked with whom they wanted to eat black noodles on the upcoming Black Day. The results of the survey revealed Suzy and Song Joong Ki to have topped with 39% and 54% of votes, respectively.
Perhaps if the fans have indeed gotten a chance to share noodles with Song Joong-ki, this is how it would have turned out.
After the Descendants of the Sun, Song Joong-ki wave is sweeping across Asia and the actor totally deserves it. His career growth chart clearly shows a healthy progress of a young man not only as an actor, but also as a good human being.
Song Joong-ki has always stressed that he does not want to be two-faced. “I don′t try to hide who I am when I appear in public places, act or attend interviews. If I do, it makes the gap even wider. I like it best when someone says I′m the same on television, on camera or off camera. This makes it easier for me,” Song Joong-ki told in an interview to MWave in 2012. This was around the time the actor was beginning to make his mark in shows like Nice Guy and A Werewolf Boy.
Song Joong-ki was always conscious of his behavior on the set and attitude towards the crew members. For him, people are more important than the piece. He made sure that he memorized the names of every staff member on set.
The K-drama superstar is aware that fame is short-lived. “It’s inevitable that popularity fades. That’s why I must always be prepared. I don’t want a meteoric rise in popularity,” he told in 2012.
However, after the Descendants of the Sun, Song Joong-ki seems to be winning more projects as well as hearts. The actor may not be active on social media, but the number of fans have been steadily skyrocketing on Facebook, Instagram, Twitter and Weibo.
His next movie: Battleship Island
The actor will be starring in Battleship Island, a movie which narrates the story of Joseon people who risk their lives to escape Battleship Island, where they were forcefully taken to during the Japanese Invasion.
Check out these 2016 top K-dramas starring Song Joong-ki.
His role as the brand ambassador
Song Joong-ki is the face of many brands in South Korea. Recently, he was appointed as the honorary ambassador for South Korean tourism. “I’m very happy and glad to see you accomplished your military service and became the biggest Hallyu star. Seeing you promoting even during your hectic schedule just shows that you are a true role model and a patriot in real life and not just in dramas,” said South Korean President Park Geun Hye, appreciating the actor.
Jeju Air too has chosen Song Joong-ki as their model to expand the airline market in China and South Asia. Song Joong-ki will be on various print, online, offline ads for a year as the face of Jeju Air.
The South Korean actor is also the face of a Dongwon Tuna. “I feel that being healthy is the most important. It is with this vision that I have become their endorsement model. I feel honored and happy to represent the brand,” he said.
Besides these ads, Song Joong ki was also the face of many brands like Kolon Sport and Hyundai. The popularity of Descendants of the Sun is boosting the sales of Kolon running shoes.
According to Korea.net, Kolon Sport has seen sales Sox soar by a whopping 300% ever since it used the K-drama super star Song Joong-ki.