Fashion | Fashion: Victoria Beckham launches Hong Kong store

Fashion: Victoria Beckham launches Hong Kong store

March 18, 2016 11:27 AM (UTC+8)

 

(From AFP)

Fashion designer Victoria Beckham launched her first shop outside Britain in Hong Kong Friday as she seeks to tap the Asia market despite a downturn in luxury spending.

Beckham’s store in Hong Kong’s Landmark building lies at the heart of the upmarket Central district, a cluster of high-end brands and five-star hotels.

Victoria Beckham's new store in Hong Kong aims at wearable luxury, from jeans and tailored shirts to dresses and accessories.
Victoria Beckham’s new store in Hong Kong aims at wearable luxury, from jeans and tailored shirts to dresses and accessories.

The British designer did a final check of the store on Friday morning as crowds of fans waited outside, before sweeping out in a fitted black turtleneck dress and oversized sunglasses, surrounded by security.

Beckham’s designs are already available in the region, which is the brand’s fastest-growing market.

Hong Kong is Beckham’s first bricks and mortar store outside the UK, designed by London-based architect Farshid Moussavi.

“The process wasn’t easy… opening a store is a huge project. Together with my team, I’ve worked really hard to get to this point,” she told the South China Morning Post.

“I know Asian women really understand luxury, good quality and appreciate when garments are made well –- and my clothes are,” Beckham added. Read More

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