HNA to invest US$7.56 billion in digital tourism platform HiApp
Platform will integrate air travel industry, utilize online and offline resources and promote 'digital transformation' of tourism industry
HNA Group announced on Tuesday that it will launch digital tourism platform HiApp by the end of the year, Caixin reported. The platform will be a 50 billion yuan (US$7.56 billion) investment.
HNA Group said HiApp will integrate the group’s air travel industry, and that it will utilize its online and offline resources to promote the “digital transformation” of the entire tourism industry.
According to public information, HNA Group has 19 subsidiaries and a fleet size of more than 760 planes. It also owns an air catering company Gategroup, airport services company Swissport, outbound travel brand Caesar tourism, and Hilton, Radisson and NH hotel brands.
It now operates more than 8,000 hotels at home and abroad, with a total volume of more than 1.2 million rooms.
Tong Fu, Chairman of HiApp, told Caixin that HiApp will open up membership for the entire HNA Group. At the same time, as a platform of products, HiApp will also open up to partners.
Fu said that HiApp hopes to provide a one-stop service for passengers on the platform, such as using its airline, ground services, hotels and other resources to achieve “luggage from the plane to the hotel room.”