India | IKEA might face big challenges in India's unique market

IKEA might face big challenges in India’s unique market

IKEA opened its first Indian store to a frenzied crowd, but that may not be a guarantee that experience tourism turns into sustainable shopping volumes

August 10, 2018 10:39 PM (UTC+8)
Indian National flag and Swedish flag are pictured at the new IKEA store in Hyderabad.
Curious customers lay on beds and nestled into armchairs as Ikea opened its first Indian outlet, hoping to wow a burgeoning middle class with offerings tweaked to local tastes, including its famous meatballs. AFP
Indian National flag and Swedish flag are pictured at the new IKEA store in Hyderabad. Curious customers lay on beds and nestled into armchairs as Ikea opened its first Indian outlet, hoping to wow a burgeoning middle class with offerings tweaked to local tastes, including its famous meatballs. AFP
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