Lifestyle: Lee Kwang-soo, Song Hye-kyo to promote travel retailer
“Descendants of the Sun” star Song Hye-kyo will be sharing the promotional screen space of Korea’s leading travel retailer, The Shilla Duty Free shop, with Lee Kwang-soo.
Shilla is reported to have signed an exclusive contract with Kwang-soo. Its spokesperson was quoted as saying: “Lee Kwang-soo is garnering immense popularity evenly throughout men, women, young and old throughout all of Asia including China and Korea through his bright and friendly image.”
— Lee Kwang Soo (이광수) (@LKSWORLDWIDE) June 3, 2016
Previously, boy group SHINee, TVXQ and Angela Baby have been the promotional presenters of The Shilla Duty Free shop.
Korean drama “Descendants of the Sun” was a massive hit across Asia and gave Song Joong-ki and Song Hye-kyo immense popularity. Both of the stars have been regularly appearing on magazine covers and fetched a string of high-profile brand endorsements.
— Jac (@tWeeTy_jAc) June 3, 2016
— SongJoongKi_MY (@SongjoongkiMY) June 2, 2016
Song Hye-kyo recently posed for the second half of June edition of the Elle China magazine.