Lifestyle | Lifestyle: Young Asians shop online at least once a week, reveals survey

Lifestyle: Young Asians shop online at least once a week, reveals survey

May 26, 2016 5:11 PM (UTC+8)

 

Online shopping is a big hit among young shoppers in Asia. According to a recent survey, nearly 49.2% of young consumers in Asia shop online at least once a week.

increased smartphone adoption and better internet connections have driven online sales in Asian countries.
Increased smartphone adoption and better internet connections have driven online sales in Asian countries.

Nikkei, the Japanese financial publishers, conducted an online poll of 2,000 consumers in their twenties across ten major cities from late February to mid-March.

According to the results, there has been a 5.7% point increase in the number of young Asians who shop online each week.

On top of increased smartphone adoption, better internet connections and more convenient delivery options – developments covered in many surveys–Nikkei also found that 70.1% of respondents had at least one credit card, up 6 points since its previous survey.

According to the report, China has the most frequent online shoppers, with 68.6% of them doing so at least once a week. The young Chinese shoppers spent an average of 5.6 hours a day browsing the internet, while their counterparts—the Philippines and Thailand—spent more than eight hours online, or roughly double the 4.2 hours for Japanese users.

According to the survey, 66.7% of respondents in Seoul said they shop online more than once a week, falling to about half of young consumers in Singapore.

A separate report released this week by Warc–Revolutionizing Asia: 3 key trends in social media–outlined how social media has become a key purchase influencer in Asia.

Around 3,500 respondents aged 15 to 50 indicated that social media ranked above store visits and TV advertising as a source of information for recent purchases.

According to the study, Thailand is the most active in social commerce, with 40% of social media users there having bought products or services via a social platform, but this dropped to less than 10% of social media users in Japan.

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