Lifestyle: Young Asians shop online at least once a week, reveals survey
Online shopping is a big hit among young shoppers in Asia. According to a recent survey, nearly 49.2% of young consumers in Asia shop online at least once a week.
Nikkei, the Japanese financial publishers, conducted an online poll of 2,000 consumers in their twenties across ten major cities from late February to mid-March.
According to the results, there has been a 5.7% point increase in the number of young Asians who shop online each week.
On top of increased smartphone adoption, better internet connections and more convenient delivery options – developments covered in many surveys–Nikkei also found that 70.1% of respondents had at least one credit card, up 6 points since its previous survey.
According to the report, China has the most frequent online shoppers, with 68.6% of them doing so at least once a week. The young Chinese shoppers spent an average of 5.6 hours a day browsing the internet, while their counterparts—the Philippines and Thailand—spent more than eight hours online, or roughly double the 4.2 hours for Japanese users.
According to the survey, 66.7% of respondents in Seoul said they shop online more than once a week, falling to about half of young consumers in Singapore.
A separate report released this week by Warc–Revolutionizing Asia: 3 key trends in social media–outlined how social media has become a key purchase influencer in Asia.
Around 3,500 respondents aged 15 to 50 indicated that social media ranked above store visits and TV advertising as a source of information for recent purchases.
According to the study, Thailand is the most active in social commerce, with 40% of social media users there having bought products or services via a social platform, but this dropped to less than 10% of social media users in Japan.