Marriott partners with Alibaba to attract Chinese tourists
Deal would allow travelers to book rooms through Fliggy travel platform
The world’s biggest hotel chain has entered into a partnership with China’s Alibaba to help tap into the booming market for Chinese tourists. Under the deal, travelers can use Alibaba’s travel service platform Fliggy to book rooms, reports Reuters.
The partnership will eventually see Alibaba run Marriott’s websites and apps, according to the hotel chain’s global chief commercial officer, Stephanie Linnartz.