Starbucks China to work with Alibaba on coffee delivery
Trials to begin in Beijing and Shanghai and gradually extend across the country as market competition heats up
Starbucks China will launch a delivery service at approximately 150 stores in key business districts in Beijing and Shanghai, with the support of Alibaba’s distribution system, The Paper reported.
The delivery trial will start from mid-September and it is expected to extend to more than 2,000 Starbucks stores in 30 major cities by the end of this year.
Xu Hong, vice president of Alibaba, said that Starbucks and Alibaba have reached an exclusive three-year cooperation in end-to-end distribution.
At one time, Starbucks China refused to provide delivery service, partly because it needed to stay consistent with how the brand operates in the global market.
However, a group of coffee shops, including Luckin Coffee, have focussed on providing drink delivery and several localized online services have now emerged, forcing Starbucks to cater to the growing delivery market.