Travel: APAC airline passengers willing to pay for in-flight broadband, finds survey
A recent survey by Inmarsat has highlighted soaring demand for in-flight broadband in Asia Pacific, with nine out of ten respondents from the region stating the availability of onboard connectivity would influence their choice of airline, while over two-thirds are willing to pay for the service.
Responses were gathered from more than 9,000 passengers in Asia, Australasia, Europe, and Central and South America who had taken a short, medium or long haul flight in the past year and carried at least one personal device onboard the aircraft.
The survey showed that 54% and 57% of Asia Pacific passengers would choose in-flight broadband as a preferred service in short-haul and long-haul flights, compared to only 16% and 18% choosing traditional in-flight entertainment (IFE) as their preferred onboard service.
Business flyers are even more likely to recognize the value of paying for high-speed onboard connectivity than leisure travelers. 74% of business travelers surveyed indicated that they are willing to pay more for faster in-flight broadband compared to 62% of leisure travelers.
About 64% of passengers felt that in-flight broadband can deliver on all of their onboard needs. This highlights an opportunity for airlines to use in-flight broadband to increase ancillary revenues, as the majority of passengers are willing to pay for the service, with 68% of passengers under 34 years old and 55% of passengers over 45 years old willing to pay for unlimited internet usage during a flight.