Business | Vietnamese firm offers lessons in 'competing with giants'

Vietnamese firm offers lessons in ‘competing with giants’

The family-owned Tan Hiep Phat Beverage Group hopes to increase its revenue to US$3 billion by 2027 – and its focus is almost entirely on targeting consumers in an increasingly sophisticated domestic market

June 9, 2017 10:37 AM (UTC+8)
Tran Qui Thanh, aka Dr. Thanh. Photo courtesy of THP
Tran Qui Thanh, aka Dr. Thanh. Photo courtesy of THP
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