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     May 22, 2007
Thinking out of the box
By Raja M

MUMBAI - Asia tops the world's Innovation Output Index, according to a new Economist Intelligence Unit study published this month. More than 480 senior executives surveyed worldwide say Japan has emerged as the world's most innovative nation with regard to business practices and output. Switzerland, the United States and Sweden follow.

India has been ranked 58th, one place over China among 82 economies, the ranking based on their level of innovation during



2002-06. India has been ranked only below the US among countries possessing the best conditions for innovation.

"Although India uses English more widely and has slightly stronger [intellectual property] protection, China's pluses tend to outweigh India's pluses," Nigel Halloway, who directed the Economist study worldwide from his New York office, informed Asia Times Online. "But it is equally important to note that both countries are likely to rise in the rankings over the next five years."

The study says China spends US$136 billion in research and development (R&D), compared with Japan's $130 billion. Given the fact that thinking out of the box will give the critical corporate edge in 21st-century economies, Innovation Quotient will be the IQ that matters. The study defines innovation as "the application of knowledge in a novel way, primarily for economic benefit".

As a yardstick, the study used the number of patents a country generates per million people as the best measure of innovation. Japan scored higher than the US with a higher patent number.

Asia Times Online asked Halloway for an overview of how Asian countries fared compared with the rest of the world in the innovation stakes. "Asian economies are widely dispersed in our rankings. Japan comes top in the world," he responded.

"There are only three in the top 15 with the rest, including India and China, spread out in the lower two-thirds of the league table. Over the next five years, the picture is similarly mixed, with some Asian countries climbing up the ranking [including Taiwan, Singapore, India and China] and others falling [such as South Korea and the Philippines]."

In contrast, the survey showed that India ranks second only to the US as the best place in which to innovate, because "India has significant cost advantages, a large number of engineering and science graduates and a sizable domestic market", according to Halloway.

Roger W Farnsworth, director of the Executive Thought Leadership of Cisco, the company that commissioned the study, said: "It is becoming quite clear that in order to remain competitive, innovation must become a priority at both the national and business level. Understanding the contributors to, and enablers of, innovation is critical to success in today's interactions-based economy."

The report, one of three studies conducted for Cisco, describes how an "interactions" economy develops, one that sees all stakeholders and participants go cross the boundary of mere buying, selling and dealing to benefiting from sharing information. The other two research projects study how collaboration and personalization influence this interactions economy.

In the next five years, though, India will surrender its lead over China as a more innovative country, promises the study. However, a new generation of India's business tribe are confident that the South Asian country can be a global leader in innovation rather than merely being a major market for innovation.

"Indians are naturally creative and intellectual," said Anand V Chhatpar, chief executive officer of BrainReactions LLC, and named by BusinessWeek magazine as among the top five entrepreneurs in the US under the age of 25. "Our heritage is rich with diverse thoughts, ideas and prominent scientists. Our culture has taught us tolerance and positivity in the face of adversity."

The Economist Intelligence Unit study also noted how innovation benefits both national economic growth and corporate performance. "The evidence of such benefits is stronger at the microeconomic than at the macroeconomic level," the study said.

The study survey panel mentioned a range of factors that make a country innovative, with leading reasons being technical skills of the workforce (92% of respondents) and quality of information-technology/telecommunications infrastructure (also 92%).

The top four innovative economies will cling to their places during 2007-11, but China will move up to 54th position, overtaking India in innovation ability. India will also rise, says the study, but not as high as China, and will be positioned 56th in 2011.

China's more advanced commercial infrastructure, speedier modernization and lower salaries, which have lured more than 300 multinationals to the country to open research centers, give it the edge over India, says the business information unit of the Economist Group. For instance, Chinese scientists take home salaries that are only about 20% of what Western scientists pocket, according to the study. Consultancy Hewitt Associates has reported that the average salary rise in India runs at 14% annually, compared with about 8% in China.

China also enjoys a bigger human-resource bank than India, with China's university-student population more than quadrupling within a decade. Sixteen million students, with 352,000 new engineers a year and 1.76 million by 2011, are expected to drive the Chinese innovation machinery rapidly forward.

India and China are favorite targets for R&D spending, according to another BusinessWeek-Boston Consulting Group (BCG) survey on the world's most innovative companies. Forty-four percent of business executives said that the top destinations for increasing their R&D investment were India and China, while 48% said Western Europe.

Managers in this BCG survey favored the US and Canada for idea generation, a lesser percentage plumped for Europe, while India and China are darlings for product development.

"Heightened global competition is forcing governments and companies to find new ways to increase productivity, and this is creating renewed interest in the need to innovate," says the Economist Intelligence Unit study, while acknowledging that there is no single, best method to do so.

The countries at the top of the ranking differ in size, with some, such as India, valuing rote learning, while others emphasize spontaneity. The leading innovative countries are unanimous that government policies must encourage innovation, along with education systems that churn out larger numbers of scientists and engineers. Banishing the rote-learning examination misery and rescuing school kids from carrying overloaded schoolbags could be a nice area to start.

The fact that Asia topped the worldwide innovation quotient surprised those who carried out the survey.

"I expected the US to come top, but it is easy to confuse the environment for innovation, with the innovation performance as measured by patents granted," noted Halloway. "America's environment is much better than Japan's, but despite this, Japan's innovation 'machine' - its world-beating export-oriented companies - produces more patents than does the US.

"It shows that creating a world-class environment for innovation is only half the battle; you need the people and the tenacity to be able to commercialize new ideas."

(Copyright 2007 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)


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