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Beijing Olympics go from flashy to frugal
By Antoaneta Bezlova

BEIJING - The 2008 Olympic Games enterprise has become the latest showcase of the Chinese government's shift toward a more balanced and people-centric approach to economic development. In line with other well-highlighted public gestures of frugality by top leaders, Beijing has decided to trim excessive spending on the Games' venues and show pragmatism in hosting the world's most prestigious sporting event to be held in the capital.

"It is not because of a problem with capital or land supply," concedes Jiang Xiaoyu, vice president of the Beijing Organizing Committee for the Olympic Games. "The central leadership puts a strong emphasis [on the concept] that we must base our work on 'putting people first'."

But frugality has not always been Beijing's slogan for hosting the coveted event. Two years ago when Beijing made public its organizing plans for the Games, city leaders spoke of their commitment to host "the best ever Olympic Games in history". They promised world-beating Games featuring top-notch Olympic venues, a greener city and a new public transportation system - all at a cost of a whooping US$37 billion.

However, much has changed in the past two years.

Ever since the new team of President Hu Jintao and Premier Wen Jiabao spoke about intentions to address social inequality and made known their aspirations for balanced rather than rapid economic growth, lavish propaganda depictions of the Beijing Games as a grandiose venture have been scrapped. The new propaganda jargon emphasizes "frugality" and describes the Beijing Games as a "Games for the people".

The central government has been trying to rein in a runaway economy that recorded a phenomenal 9.6% growth in the first half of the year. There are strong concerns now that overheating could ignite inflation.

As part of a general austerity drive, some of the most ostentatious Olympic projects that had broken ground have come to a halt and now seem likely to be scaled down. Among them are signature architectural projects such as the "bird's nest" National Stadium, designed by Swiss firm Herzog and DeMeuron, the Australian firm PTW's "water cube" national swimming center and the futuristic new headquarters of Central Chinese Television (CCTV).

According to Ole Scheeren of the Netherlands-based firm OMA, which designed the new headquarters of CCTV, the central government spent considerable time revisiting all mega projects and reassessed fully the funds committed to the Olympic effort by the previous leadership.

So far the only prestigious public-works project to emerge unscathed from the cull is CCTV's 530,000-square-meter, $600-million mega building planned in the heart of Beijing's central business district. Construction of the controversial building in its original size and design resumed in September - two years after the state broadcaster officially announced that the central leadership had approved the project.

By giving a green light to the CCTV building - one of the few Olympic projects that would actually be of long-term benefit beyond the 2008 Games - China's top leadership appears to be taking a more pragmatic approach toward the ambitious building spree.

At least $2 billion had been earmarked to finance Beijing's ultra-modern sports facilities. Now the city government says five of the original 10 stadium projects would be scrapped and some of the most ostentatious features of remaining ones modified.

Instead of building new venues to host ball games such as tennis, baseball, badminton and others, Beijing would upgrade existing venues for the events or make use of temporary facilities, Liu Zhihua, vice mayor of Beijing said recently.

Planned revisions to the design of the National Stadium, nicknamed the "bird's nest" for its latticework of steel girders, would scrap the retractable roof and enlarge the opening on top of the stadium. The new design would require less steel than originally planned and will cost less than the initial price tag of $422 million.

Also under review is the transparent "teflon" membrane of the national swimming center, designed to enclose the "water cube", and the planned commercial retail space on the second floor of the avant-garde Wukesong basketball stadium.

Beijing will "by all means save land, optimize the designs of the venues and infrastructure facilities and take all kinds of cost-cutting measures to avoid overspending", Liu Zhihua was quoted as saying by the state media.

In line with the new emphasis on thrift, city planners have pushed target completion dates for the majority of the Olympic venues back from late 2006 to the second half of 2007. The move is expected to minimize the running costs of completed venues.

The International Olympic Committee (IOC) has said it approved of Beijing's plans to scale down or re-model some Olympic venues to save money. "For us, there should not be what's called the white elephant," Hein Verbruggen, chairman of the IOC's coordination commission, said last week in Beijing. He added, however, that a frugal Games for 2008 was more a Chinese creation than an Olympic tradition.

"I will have to look up in the dictionary what frugal Games means," Verbruggen told the media. Yet the national bid to cool an overheated economy is not the only factor affecting Beijing's Olympic plans. Beijing takes the Olympic flag over from Athens whose 2004 Olympic Games were described by International Olympic Committee president Jacques Rogge as the "Dream Games". Athens' performance this past summer presents China with the difficult task of outshining the exuberance of Greek Olympiad without excessively spending on flashy sport facilities.

Beijing's projected cost for hosting the Olympics could be three times that of the Athens Games. And while Athens spent heavily on new highways, an ultra-modern international airport and a light-rail line, most of the competitions were held in existing facilities. The inevitable comparisons have not been lost on Beijing's Olympics officials.

There is little doubt that China can showcase its efficient central-planning system by "effortlessly" staging the Games, argues Chen Jian of the Beijing Olympics Economic Research Association. Nevertheless, according to him, Beijing's new benchmark of hosting a successful 2008 Games rests not only on efficiency but also on the wise use of financial resources.

(Inter Press Service)


Nov 4, 2004
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