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    Greater China
     Jan 21, 2005
Foreign power firms switch off in China

BEIJING - There's a clear disconnect here. China's power generating market is expanding at an annual rate of 15% - one of the fastest growth rates in the world - but most Western investors are upping sticks and quitting the sector.

A number of big names, including leading US electricity generators American Electric Power and Mirant, have already left, and many more are beating a retreat. Late last month, German engineering conglomerate Siemens and Hew, a unit of Swedish electricity firm Vattenfall, sold a combined 40% stake in a power plant in Hebei Province to China's Huaneng Group for US$168 million. The deal means Siemens now has just a single equity investment in the mainland - a 12.5% stake in a power plant in Rizhao in eastern China's Shandong province.

Siemens justified its departure from power generating on the ground that it has never been one of the firm's core businesses. The company said it remains committed to China and will expand its core business of providing power equipment to local customers. But the incident highlights the general trend of foreign firms quitting the market.

Foreign investment in China's electricity generating market fell from 14.5% in 1997 to 7.5% in 2002, according to Hu Zhaoguang, a veteran expert from the Beijing Economic Research Institute of Electric Power. According to analysts, foreign firms withdrew after the Chinese market failed to match their expectations. Tony Sun, vice president of corporate finance and business development at the Asia Power Corporation Ltd, said foreign companies "stepped in with some sort of hope, only to find disappointment".

Foreign companies started to enter the Chinese power market in the 1980s when the government encouraged investment to meet the electricity shortage. Local governments promised fixed profit return of as much as 18% by guaranteeing generating hours and electricity rates in order to lure foreign investment. Though this policy was never approved by the central government, it managed to attract many foreign firms. By 1990, foreign investment accounted for 12.2% of total investment of the Chinese market, with this proportion reaching 14.5% in 1997.

But many foreign investors started to pull out of the market in the late 1990s. The reasons for their departure, however, are varied. Financial woes in their home countries forced some firms, such as Mirant, to sell their assets in China. Some quit as a result of strong competition with rising domestic power conglomerates. Most others left out of disappointment with inconsistent policies and the frail administrative and legal system, say analysts. "Typically, they regard the policy and administrative system as murky, fickle and unreliable," said one senior researcher at Beijing Economic Research Institute of Electric Power. "They cannot be assured of a clear outlook of the industry."

For one thing, many foreign investors complained the long-term power purchase agreements (PPA), which set the generating hours and electricity tariffs, had not been honored. Many contracts were scrapped as local governments felt the original contracts were too expensive when the market reached a glut in the late 1990s. "Foreign companies strictly abide by the financial criteria when making an investment decision. The frequent policy changes make investment plans unjustified," said the analyst on condition of anonymity.

More importantly, foreign companies were unable to understand the rules of the game in the Chinese market. "Power purchase agreements are the problem on the surface," said AsiaPower's Sun. "Beneath this, the problem is that they don't understand the Chinese power market and its culture. "They come with the wrong perceptions and have not done enough homework," Sun added. "It is easy to sign the contract, but to implement it is more complicated."

Analysts said the foreign firms, typically Western companies, do not know how to cooperate with local governments and companies. Local governments and companies play important roles in coordinating electricity generation and sales, fuel transportation and supply, environmental issues and land use. And the power industry is more than an economic issue in China, with the political implications of issues such as lower tariffs to residents and electricity price stability having to be taken into account.

These are the factors foreign investors may not understand and have mistakenly overlooked, industry insiders say. Adding to their woes, coal prices - which account for more than 50% of power plants' costs - have more than doubled over the past two years. Power companies, both domestic and foreign, have been suffering from losses as rising fuel costs have eaten into their profit margins.

But some have steadfastly stayed on, such as US-based AES, and Singapore's Asia Power and Meiya Power. AES, which has seven businesses operating in China, says the nation remains a strategic and important market in its business portfolio. "Unlike some other foreign players who have left China, AES is a long-term player and remains committed to the Chinese market," said a company statement. "We are actively looking for opportunities for greater participation in the power sector in the region."

Sun from Asia Power said its business in China is "so far so good". The company's six power plants on the mainland, including hydroelectric and wind plants, all make profit, according to Sun, adding the company will continue to increase its investment in the nation. He attributed his company's success to its understanding of the local markets, its cost control efforts, and an element of good luck.

China's power generation increased by 15% year-on-year to 2,187 billion kilowatt hours last year. The generating capacity is set to double from last year's 440,000 MW to 900,000 MW by 2020, making China the world's largest power market. That's evidently not good enough bait for many.

Though the government is now reforming the power industry by breaking up the monopoly and introducing a market-oriented pricing mechanism, the outlook still remains unclear in the eyes of foreign investors and analysts. "There is a lack of transparency in what will happen in the electricity industry," said Michael Gantois, a former power specialist with Deloitte Touche Tohmatsu. "There are a few general [reforming] principles. But when it comes down to implementation, there is tension between different groups with differing objectives," said Gantois.

In fact, some do not even believe China needs foreign investment in its power industry. The industry is not high-tech, and Chinese companies can build and operate most of the generators as effectively as their foreign counterparts, said Wu Zhonghu, a veteran analyst with the Beijing-based Energy Research Institute. And domestic firms have more than enough money to invest in the industry, said Wu.

While foreign companies do not consider investment to be an attractive option, Chinese firms are scrambling all over the country to seek out chances to construct new projects. For them, building power plants remains one of the most profitable businesses in China. That is largely because local companies enjoy relative lower labor costs, a better understanding of the market, strong local connections and favorable banking loans.

"Domestic companies focus on the long term. Although the industry may not be profitable over the next two years, they are big enough to wait until the situation changes," said the analyst from Beijing Economic Research Institute of Electric Power. But others believe foreign investment is conducive to optimizing the industry's investment structure. But the increase in foreign investment should be driven by market forces, instead of by administrative measures, industrial insiders said.

A perfect example of successful domestic power companies is Huadian Power International Corp Ltd, the largest listed subsidiary of the China Huadian Group Corp. It plans to further expand its presence in China - beyond its original stronghold in eastern China's Shandong province. Zhong Tonglin, vice president of the Huadian Power International Corp, unveiled the development strategy yesterday at a press conference to announce that the company would soon reveal its first A-share price.

Huadian Power International has 12 subsidiary power generation companies, with operations in Shandong and Anhui provinces, southwestern Sichuan province, and northwestern Ningxia Hui autonomous region, said company sources. By the end of 2004, the Shandong-based power company could boast an installed power capacity of 8,580 MW, with 86% of that concentrated in Shandong. The company plans to expand this capacity to 16,040 MW by 2008. Zhong also hinted at plans to acquire existing power plants across the country.

Besides expansion into more regions of China, the Shandong-based company also plans to diversify its industrial structure by developing hydroelectric, wind power and fuel gas projects - while keeping thermal power generation as its core business, said Zhong. The company, already listed in Hong Kong, plans to issue 765 million A shares, a move which will end the five-month IPO drought on the mainland market.

But competition between domestic and foreign companies is not over yet, some point out. Domestic companies have to prove that their current spending spree in the power sector is able to yield profits. "It remains to be seen whether the domestic companies will continue to perform so well three years down the road," said Sun. "When the market becomes transparent in three or four years, foreign companies will return," said Sun. And they will be new faces, not the old ones, he added.

(Asia Pulse/XIC)



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