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Color TV sales rise in
2004
BEIJING - Color TV
sales in 2004 rose 11% year on year to 72.68
million, accounting for 55% of the world's total,
with a sales/production ratio hitting 99.2%.
Meanwhile, China exported 27.7248 million color
TVs in 2004, 21.8% more than in 2003. High-end
products accounted for more than 12% of exports,
with a value exceeding 25% of the total.
There were 68 domestic color TV
manufacturers at the end of 2004, with a combined
annual production capacity of 86.6 million units,
and an actual output of 73.288 million, 12% more
than in 2003. The annual output growth averaged
17.5% in 2002-2004, annual sales growth averaged
15.8%, and export growth averaged 28.1%.
The output of 13 color TV makers exceeded
one million units, and their combined output
accounted for 93.5% of the national total. The
annual output of TCL was close to 20 million,
while that of the top four enterprises exceeded
eight million each.
Half of China's top
ten electronics enterprises were in the color TV
industry. Fierce competition forced a number of TV
manufacturers out of the market but also attracted
a number of others. The product mix has shifted
towards high-end models, such as plasma display
panels (PDP), liquid crystal displays (LCD),
digital light processing (DLP), high-definition
television (HDTV), and flat-panel TVs.
The
proportion of production destined for export rose
to 38.1% from 25.3% in 2000. Joint stock companies
occupied a dominant position.
Most of the
big names in the sector now have R&D centers,
with more funds being injected into R&D. The
investment in R&D exceeded 3% of revenues.
Numerous new technologies and devices were
developed, in keeping with trends in the global
industry.
Having fully developed the
production chain for cathode-ray tube (CRT)
models, the sector is now focused on the
development of a flat-panel TV sector.
Shanghai-based SVA Group and Beijing Oriental
Electronics (BOE) have launched their fifth
generation of TFT-LCD production lines, while
overseas enterprises moved or constructed their
liquid-crystal module (LCM) production lines in
the Yangtze River Delta and Shenzhen. After the
LCM production lines were completed, production
lines for producing matching parts for LCM have
gradually shifted into China.
Domestic
color TVs now basically satisfy consumer demand at
all levels. The TV penetration rate in cities has
reached 133% and that in the rural areas, 70.5%.
Despite its rapid development, China's
color TV industry is still riddled with problems.
The industry still lacks core technology, and
levels of technology and quality remain low.
Fierce competition forced down prices. Though this
stimulated consumption, it also weakened the
profitability of the industry. Net profit on sales
was only 2.05% in 2004.
Exports met with
setbacks due to anti-dumping charges. Disorderly
export markets, vicious price competition, and new
protectionist measures all obstructed the export
of Chinese color TVs. In addition, intellectual
property rights remain a problem. A number of
foreign companies have begun to collect patent
fees and this has cut into the price advantage of
Chinese products.
(Asia Pulse/XIC) |
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