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    Greater China
     Jul 9, 2005
Foreign investors grapple with power shortages
By Michael Mackey

Summer in China doesn't mean packing up and hitting the beaches - the consumer market and culture isn't that developed yet - but it does mean the power crunch becoming more acute. For the last several years, summer power shortages have become exasperatingly routine in Chinese cities, and an embarrassment to the government. Finding a way around the shortages has become a necessity for foreign investors in the country.

The basic source of the problem is the booming economy, which has increased demand so quickly that the government has not been able to build new power capacity quickly enough to keep pace. The China Electricity Council, a national industry group, reports that China's power generating capacity will rise by almost 16% this year, but not all generating units will be able to operate efficiently due to tight controls on coal, water and oil. The lack of sufficient capacity on the railways to move the coal required is another problem.

The Shanghai power drain
In Shanghai, where so much foreign investment is headed, power supplies are already tight with more of the same expected as summer temperatures rise. As a representative of the Shanghai Municipal People's Government Foreign and Exchange Trade Commission told AmChat, the journal of the American Chamber of Commerce: "This summer, the electric power supply has increased over last year, but due to continued economic development and improved living standards of Shanghai residents, Shanghai's power supply and demand are still not balanced. Seasonal, temporary shortages still exist. In some ways, the shortfall will be worse than last year, especially during the peak-temperature period."

"Improved living standards" is an all-encompassing reference to consumer goods, but especially air conditioners, which alone account for up to 40% of consumer demand. Perhaps surprisingly, given the group-comes-first qualities of China's culture and official ideology, there have been few calls for a wholesale voluntary ban on their use; the spirit of 'Lei Feng', Mao's self-sacrificing soldier, does not live on when it comes to air-cons. Some might show more restraint than others, but given the city's hot, wet summers, the cooler is here to stay, and be used.

Government statistics show the scale of the problem. Power usage in Shanghai has grown dramatically during the past 20 years, from 3,000 megawatts (MW) in 1986 to 15,000 MW last year. Much of this surge was recent; demand increased by 21% between 2002 and 2004 alone.

Officials who recently met the American Chamber of Commerce to discuss the issue reported that the city has 11,200 MW of installed capacity with potential capacity of 11,400 MW. Shanghai plans to import 5,000 MW of power from neighboring (and just as invested) provinces during the summer, but this will still leave an estimated shortfall of 2,600 MW in 2005, and officials estimate that electricity supply will again lag behind demand by roughly the same amount as last year.

Building more capacity and purchasing more power from adjacent provinces have not been the only responses of the Shanghai government. In the short term, authorities are shifting usage away from peak times not by incentives but by bureaucratic planning. Officials have recently dubbed this the "one insist and three ensures" policy: they "insist" on power restrictions in order to avoid blackouts, whilst "ensuring" electricity supplies are available to residents, industrial users, and services essential to public order.

The longer-term solution involves diversifying fuels, construction of new plants and a new 500 KW grid as well as improving electricity management. Other components of the strategy are to adopt efficiency standards in building codes and consumer appliances (especially air conditioners); to introduce market mechanisms; and teach citizens the value of energy conservation.

Foreign businessmen deal with the shortages
The methods businesses are using to deal with the issue and the interventionist approach of the government offer an instructive lesson for anyone who is doing, or wants to do, business in China. "I have been approached by the power bureau with requests - and on one occasion a [direct] instruction - to take a Tuesday and Wednesday weekend, work the traditional Saturday-Sunday weekend, [then] take a week-long holiday," said Benoit Rimaz, general manager for industrial operations at Volvo's Construction Equipment plant in Shanghai, who admits such mandates are "very disruptive". Such problems are not insurmountable, but require a different, more Chinese approach: talking it out. "We went back to the power bureau and negotiated," said Rimaz. "We did eventually manage, with negotiation, to save the traditional weekend and take a week off for maintenance." This required two or three meetings but showed that relations with the government are "very important", according to Rimaz.

Such cases show the willingness of the government to give exemptions to foreign owned and invested factories, although this is not a straightforward process, bringing in as it does the bureaucracy at all sorts of levels that businesses elsewhere don't have to deal with. Although companies throughout the world work off their accumulated relationships, at least in part, in China this is a baroque art form.

Getting exemptions is a cumbersome process, even when the need is pressing. Maida Electronics Shanghai, which makes electrical components in Songjiang, an industrial suburb of Shanghai, requires its furnace to be running 24-7 at 1200 degrees Celsius. "We were able to get the exemption pushed through," explained general manager for manufacturing, Bob Hoffman. But it wasn't easy. Forms had to be taken to the right people at the right agency - not a straightforward procedure, given the common Chinese problem of multiple organizations, all claiming, sometimes feigning, dominion over the same small pieces of turf. Progress quickened when it was politely explained that without the exemption the company could not stay in China or at this factory - the last words career-conscious bureaucrats in investment-keen Shanghai want to hear. "We were able to get the papers through to the right officials in a timely manner, and get an exemption in a timely manner," said Hoffman, although this process took a month and was "quite slow and laborious".

One of the secrets to making government relations work in China is to acknowledge they are reciprocal and ongoing. Hoffman says: "We have established a relationship with a government official. He works with the government but he is a liason officer. The way its been explained to me is sometimes he's on our side, sometimes he's on theirs. We found ways to make him happy." Professional ways, that is. "I don't want to give the impression we are 'nudge nudge wink wink' making him happy," added Hoffman who went on to say this was done by "frequent communications, going to dinners... We have talked about our experience in opening the factory here to other foreign investors, so in that manner, we have done [the authorities] a favor."

Michael Mackey is a Shanghai-based freelance writer.

(Copyright 2005 Asia Times Online Ltd. All rights reserved. Please contact us for information on sales, syndication and republishing.)


Thirst for energy worsens air pollution (Jun 21, '05)

China braces for summer power shortages (Jun 14, '05)

Price reform needed: experts (May 12, '05)

China's electric power sector reaches growth limit (May 5, '05)

Electricity supply to remain tight in 2005 (Mar 30, '05)

Foreign investors mum on China's energy shortage (Nov 12, '04)

China power crisis dims production (Sep 24, '04)


 
 



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