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China to see rivalry between LCD TV
and PDP TV
BEIJING -
Recent years have seen an upsurge of demand for
flat panel TV sets in China. Experts anticipate
that liquid crystal display (LCD) TVs and plasma
display panel (PDP) TVs - the two main types of
flat panel TVs - will divide up the domestic flat
panel TV market with their respective technical
and cost features.
The year 2005 will see
a market demand for 1.85 million sets of FPD TV in
China, 185% higher than 2004. It is also expected
that in the third quarter consumers purchasing an
LCD TV will account for 69.5%, compared to 30.5%
favoring PDP TV, partly because consumers are more
familiar with LCD TVs, according to studies made
by the Research Institute for the Market Economy
of the Development Research Center of the State
Council and the China Electronic Chamber of
Commerce.
According to experts, LCD TVs
and PDP TVs have respective advantages over each
other. For overall visual performance, PDP shows a
better outcome with 6 excellent marks out of 12
performance indices. Indices of luminance
contrast, brightness and color are better than
those for LCD panels, and the minimum response
time of PDPs is 1 millisecond, compared to 10
milliseconds for LCD panels.
In terms of
service life, LCD TVs manifest longer hours (60000
hours) than PDP TV (30000 hours). But new PDP TVs
being introduced in 2005 are also expected to be
able to reach a service life of 60000 hrs. LCD TVs
have a power consumption that is 30% less than
that of PDP TV, although both consume above 200W.
An analysis of component costs for LCD TVs
and PDP TVs shows that the display panel occupies
above 65% of material costs, which determine the
price of the set.
The present cost of an
over-40-inch PDP is 50% -55% of the cost of an
equivalent LCD, although this advantage is
expected to shrink, with PDPs estimated to cost
70% -75% of the cost of an equivalent LCD in 2008.
Manufacturers see a promising future for
flat panel TV markets and are expanding their
production in 2005. In 2005, PDP manufacturers
will have five new factories put into production,
expanding their production capacity by 50%, or 72
million units in new annual output. Meanwhile, the
average price of a PDP TV is expected to drop 20%
along with improving technology and new materials.
LCD will also expand production this year,
by establishing five sixth-generation factories
(mainly focusing on production of 32-37 inch
display panels) and one 7-generation factory, and
it is anticipated that in 2007 and 2008 more
7.5-generation and 8-generation factories will
enter the race.
It is expected that with
one more year of adaptation to the market after
2008, a 40-inch LCD TV will have the same cost as
an equivalent PDP TV. Therefore, the year 2009
will be a key year in the race to determine
whether LCD or PDP will seize the flat panel TV
market.
Data from a recent study show that
LCD and PDP sales grew rapidly in recent years,
with PDP dominating the over-40-inch display panel
market with a market share rising from 32% in 2004
to 49% in 2008, due to descending price and
improving technology. The LCD technology, which
offers few over-40-inch products, will dominate
the 20-37 inch display panel market, with a market
share rising to 21% by 2008, along with production
from 7-generation and above 7-generation
factories.
(Asia Pulse/XIC) |
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