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    Greater China
     Aug 23, 2005
Eli Lilly, Novell pour cash into China R&D

BEIJING - Multinational corporations are increasingly realizing that China is not just a vast market or even a production base - it is a critical locus for research and development (R&D) functions as well.

Several factors are driving this trend: first, the China market has its own peculiarities, and companies that want to succeed in China long term must develop products and services suitable for Chinese. Second, the country has a very large cohort of top-quality scientists and engineers who can perform product development functions at lower cost than technicians elsewhere. Third, the Chinese government is actively trying to encourage companies to perform more R&D in China as a way of transitioning the Chinese economy to "quality over quantity", and many multinationals therefore see R&D localization as a step necessary to ensure their long-term prospects in the country.

Virtually every business sector is participating in this movement; lately, the vast China R&D effort of Finnish cellular telephony giant Nokia has received a lot of attention. Two of the most recent corporate giants to advance their China R&D plans are pharmaceutical giant Eli Lilly & Company, and business software specialist Novell.

Eli Lilly to boost bio-pharmaceutical research
Eli Lilly & Company, one of the world's leading pharmaceutical companies, expects to double or triple its sales revenues in China in five years by investing more in R&D. China is expected to be among Lilly's top 10 markets, although it now contributes only 1% of the company's global sales, Sidney Taurel, chairman, president and chief executive officer of Lilly, told China Daily. Lilly's global revenues in 2004 stood at US$13.8 billion.

To achieve its China goal, Lilly will boost its R&D in the country, especially on biological pharmaceuticals through cooperation with other companies. Lilly's current R&D focuses mainly on chemical pharmaceuticals, through cooperation with its Chinese partner Shanghai ChemExplorer. The pharmaceutical giant has 230 scientists working in China, accounting for 20% of its total number of scientists; the China-based R&D team is is the US-based firm's largest R&D group overseas.

According to Taurel, Lilly's R&D in the country will target three most common diseases among the Chinese: neuropathy, diabetes and cancer. In addition, it will set up 10 training centers in China for doctors and nurses treating diabetes patients, he added. The company launched nine new medicines in China during the past year and a half, and the number of its products in the local market has doubled during the past three years.

Lilly's continuous investment in R&D in China is also backed by the country's patent protection system, which has made significant progress during the past two decades, said Taurel. "We are very encouraged by the input of the government ... in improving the system, and we are hoping to see more progress," he said. Lilly, like many other foreign pharmaceutical firms with patented products, is facing challenges from Chinese companies making generic products due to imperfect rules concerning medicine patents in China, noted Taurel. Usually, a generic drug company can challenge a patented medicine only when it can provide sufficient, new information about the patent, but in China, there is no such rule and thus "any patent can be challenged", he said. "But we trust that (improvement in the situation) will happen, and we will continue with our investment in R&D."

Lilly globally spends approximately 20% of its revenues on developing new drugs, higher than the industry's average of 15%. Thanks to the constant investment in pharmaceutical innovations, Lilly is "very unique in that we do not have the problem of patent expiration until 2011," and thus the company will be able to maintain a higher growth than the industry average, said Taurel.

In comparison, nearly half of the patented medicines developed by the world's major pharmaceutical companies are facing challenges from patent expiration, mostly before 2007. Local generic pharmaceutical firms can legally produce these medicines after the patents expire. Lilly has recently agreed to transfer its antibiotics manufacturing technology to leading Chinese company Hisun Pharmaceutical Co Ltd. The move is part of Lilly's US$70-million global initiative to address multi-drug resistant tuberculosis, in partnership with the World Health Organization.

Novell to set up R&D center in Beijing
Novell, a leading global provider of infrastructure software and services, will step up investment in China by the end of the year. "The investment includes setting up a research and development (R&D) center, opening new regional branches, developing a local technology support center, and strengthening ties with local partners," said Jack Messman, the chairman and CEO of Novell in Beijing recently.

The Novell R&D center in Beijing, to open in 2006, has been conceived as part of the company's global R&D infrastructure. The center will focus on Linux desktop research and development, Linux internationalization and localization, and high-performance Linux.

"Novell is increasing its investment in China because we believe we can have an enormous positive impact on economic growth in the region," Messman said. Novell will continue to focus on establishing strategic alliances with local system integrators, distributors, and software vendors to create a vibrant network around Novell's Linux offerings in China. Novell will also work closely with local telecommunications vendors to develop Linux applications.

Novell signed an agreement with its local partner China Standard Software Company (CS2C) on August 16, announcing that they would cooperate to develop both Linux server and Linux desktop offerings for the Chinese market. "As one of China's most competitive software companies, we are committed to the commercialization of Linux and open source solutions," said Guo XianChen, vice-chairman of CS2C. "We have a rich tradition of providing world-class Linux and open standard-based solutions to Chinese users. The cooperation between Novell and CS2C will further drive the development of the Linux industry in China to our mutual advantage. We are looking forward to great results from our cooperation with Novell," Guo said.

Besides the alliance with CS2C, Novell will co-operate and build a partnership with Huawei Technologies and Asiainfo Holdings in the country in the future. "Together with our Chinese partners, we are dedicated to promoting the development of Linux and open source in the local market, as well as accelerating the Chinese software industry more broadly," Rhonda O'Donnell, the chairman of Novell Asia-Pacific said. As part of its investment plan, Novell will establish a local Technical Support center in Shenzhen in the near future to support its growing customer base in China.

Novell will also, in conjunction with CS2C, launch a local testing center in Beijing to provide testing and education licensing services for Chinese hardware and software vendors. Novell also plans to strengthen its local team and coverage in the Chinese market by expanding its office presence.

(Asia Pulse/XIC)


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