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    Greater China
     Aug 25, 2006
TAIWAN INVESTMENT SCRAMBLE
PART 2: Go south, young man
By Ting-I Tsai

(Click here for PART 1: Bring back the money)

TAIPEI - For the past two decades many Taiwanese business people have chosen to invest in mainland China, often having to overlook political interference and harsh taxation demands. More recently, Taiwan's factory owners, especially in the well-developed Pearl River Delta, have had to face rising costs of doing business



and shortages of labor, water, electricity and raw materials.

Now more and more of them are looking to put their money in other places with lower production costs and are gradually diverting their investment to set up production bases in Southeast Asia, finally taking to heart the long-neglected "Go South" policy officially advocated by Taiwan's government since 1994.

Many countries in Southeast Asia are happy to encourage the trend. Shortly before the Vietnam's 61st National Day, its representative office in Taipei held an investment-promotion conference to attract more capital from Taiwan. The introduction, which focused on the development of southwestern Vietnam's Phuquoc Island, did not proceed as smoothly as intended, but this didn't stop some 30 Taiwanese who attended the function avidly taking notes.

According to Hoang Nhu Ly, head of the Vietnam Economic and Cultural Office in Taipei, some 100 delegations from Vietnam's central and local governments visit Taiwan annually to attract investments. And there are about 100 Taiwanese investors who visit the economic office monthly for information about investing in Vietnam.

"Compared with other ASEAN [Association of Southeast Asian Nations] nations, our political environment is stable, investment regulations are considerably fairer, and our new leadership is ambitious about developing the economy," Hoang said.

Taya Electronic Wire and Cable became the first foreign company to launch its initial public offering in Vietnam last February. Sanyang Motorcycle and Vedan MSG have also played crucial roles in Vietnam's local market. According to Hoang, Vietnam will continue to welcome labor-intensive manufacturing investments.

Arthur Ting, chairman of the Central Trading and Development Corp, which has invested in Vietnam for 17 years, emphasized that the advantage of Vietnam is "the quality of its people".

"China is a good market, but Vietnam is good for business expansion," he noted, adding that production costs in Vietnam are lower than in Shanghai.

Ku Ying-hua, researcher of Taiwan's Chung Hua Institution for Economic Research, said: "With the realization of the ASEAN Free Trade Area [AFTA], it is a now a good time to invest in the auto industry in Thailand, the electronics industry in Malaysia, the biotech and financial-services industries in Singapore and the more labor-intensive ones in Vietnam."

As of March, Southeast Asia had attracted 7,464 individual Taiwan investments worth US$47.4 billion, with the top three recipients being Indonesia ($13.84 billion), Thailand ($11.68 billion) and Malaysia ($9.65 billion). Taiwanese investment in Vietnam had reached $7.9 billion, with about 3,000 companies creating 1.4 million jobs mainly in the manufacturing and construction industries.

Among the other ASEAN countries, Indonesia used to be the hottest spot for Taiwanese investors, and has received the most capital. Taiwan ranked as the fifth-largest foreign investor in the sprawling island nation with $13.5 billion in investment by value in 1,067 projects from 1967 to 2004. But the perception of unstable politics and relatively poor infrastructure have cast doubts on Taiwanese investors, checking their willingness to put money into Indonesia.

Located in the geographic center of the ASEAN members, Thailand is inevitably a magnet for investment, and officials from its Board of Investment (BOI) visit Taiwan six times a year to promote business. Taiwan has pumped US$11.68 billion into 1,830 projects in Thailand. More than 10 Taiwanese companies have been listed on Thailand's stock market.

"Investments from Taiwan increased 20% last year, and I am optimistic more and more will be coming to Thailand in the next two to three years," said Vittaya Praisuwan, executive investment adviser of the BOI.

In more developed Southeast Asian nations, such as Singapore and Malaysia, the high-tech, biotech and machinery industries hope that Taiwan's know-how can assist them in upgrading their industries. Taiwanese are in the top fifth of foreign investors in Malaysia. Some 2,000 companies have turned to Malaysia, with 21 of them currently listed on the Kuala Lumpur stock market.

By the end of 2004, Taiwan had also pumped US$2.6 billion into Singapore. The quality of its workforce led Singapore to be the only nation in the area to have secured the attention of Taiwan's two leading semiconductor foundries, TSMC and UMC.

To stand out from the intensive competition, Victor Hoo Ah Teng, director of Malaysian Friendship and Trade Center's investment division, said his office mails out an average of 30 promotion letters monthly to Taiwanese companies. He began to see results this year as some companies went to his office to find out more and complained of China's increased production costs.

With AFTA scheduled to come into being in 2008, Hoo said Malaysia would be the logical gateway for Taiwan to enter both the 600-million-population market and the more distant Middle East. But he said Taiwan must first position itself quickly in Southeast Asia or face marginalization.

Even though Taiwan does not have diplomatic ties with the area's nations, it has signed investment guarantee agreements with Singapore, Vietnam, Indonesia, Malaysia and Thailand in the past decade.

Since 1994, Taiwan's government has sought to discourage Taiwanese from investing in mainland China through its "Go South" policy, which encourages them to consider trading with Southeast Asia, Australia and New Zealand. It has organized delegations to investigate these nations and provide formal evaluations. The Asian financial crisis in 1997-98 and unstable political crises in the region, however, saw investors reluctant to turn to the region.

Luo Huai-jia, executive director of the Taiwan Electrical and Electronics, argues that the government's policy may have unnecessarily obstructed Taiwan's investment in mainland China, putting them at a disadvantage while the whole world is panting to get into the Chinese market.

Yet the new emphasis seems to be paying off. The ratio of Taiwanese investment in mainland China in the first half of this year dropped from 70% to 66% of the island's total outbound investment. This does not necessarily mean Taiwanese businesses have slashed their investments in China, but rather that they have increased their investment elsewhere.

Having the same language and similar cultures, some mainland-based Taiwanese investors still find China the most attractive arena, particularly since the earlier failure of the government's "Go South" policy still cast shadows on their minds.

"After an evaluation, we concluded China's market is still the best for us," said Kuo Shan-huei, chairman of the Taiwan Chamber of Commerce in Dongguan, Guangdong province, and chief of the leading wooden-furniture manufacturer, Samson Holdings. He said this even though more and more Dongguan-based Taiwanese furniture manufacturers are planning to invest in Vietnam to avoid anti-dumping taxes from the US.

The Council for Economic Planning and Development noted in a statement: "Going south and west [to mainland China] has developed into compatible choices. For some enterprises, [both going south and going west] are creating a 'win-win' situation, as people can take advantage of China's abundant human resources to compensate for the shortages in the Southeast Asian countries."

Ting-I Tsai is a freelance journalist based in Taipei.

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