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    Greater China
     Nov 6, 2007
Page 2 of 2
A century with Chinese characteristics
By David Gosset

mankind if liberty were to exist all over the world under the same forms."

Some external forms of the translation process can be a surprising accumulation of heterogeneous pieces. Look at a Sichuan-cuisine restaurant with Rococo furniture or at a Shanghai middle-class home where reproductions of European impressionists co-exist on the same wall with Chinese



calligraphy. The sociologist observing China's megasociety can interpret these unusual combinations as parts of a gigantic assimilation. One can also enjoy completed translations where the "original" fits perfectly into the evolving Chinese context; it is often the case in architecture, in urbanism or in design.

The resilience of Chinese culture cannot be separated from China's demographic vitality; they reinforce each other in what constitutes a virtuous circle. The very fact that China is the most populous country in the world is highly significant.

In the global community, fundamentally optimistic and life-oriented China will interact with various Western forms of nihilism; the culture of life and happiness will quietly prevail.

China and globalization
China absorbs, translates and regenerates itself vigorously. In 2005, Chinese people from Singapore to Beijing celebrated the 600th anniversary of the navigator Zheng He's (1371-1433) first voyage. These celebrations of the Ming Dynasty explorer, Asia's Christopher Columbus, were also indicative of China's current mindset: Chinese people can also be extrovert and do not intend to witness passively, beyond the Great Wall, the reconfiguration of the world.

Forty one years after the beginning of the Cultural Revolution nightmare, 29 years after Deng Xiaoping's decision to reform and to open the People's Republic, Chinese people are embarking on their "age of discovery".

In 2004, Parisians looked at a red Eiffel Tower in honor of Chinese President Hu Jintao's visit, which coincided with the "Year of China in France". The event "China in London 2006" was the largest celebration of Chinese culture ever seen in the British capital. In 2007, Russia welcomed its "Year of China". French journalist Erik Izraelewicz wrote a book whose title is When China Changes the World (Quand la Chine change le monde, 2005). China is succeeding in having non-Chinese framing the debate in a way that is advantageous to it.

Already 30 million non-Chinese are learning Mandarin. Beijing has opened Confucius Institutes (following the example of the Alliance Francaise, Goethe Institute or British Council) both to teach Chinese and to explain Chinese culture throughout the world. Chinese is already the second language on the Internet, with more than 100 million Chinese netizens. The Office of Chinese Language Council International (OCLCI) estimates that by 2010 100 million foreigners will learn Mandarin. In the science-fiction series Firefly, the characters use English and Chinese.

The Chinese central government also took the initiative to bring traditional Chinese medicine to the world. The first center will be in Bonn, Germany, and it will be followed by many more in Europe.

A global audience greets Chinese artists. Movie director Zhang Yimou (but also Taiwan's Lee Ang or Hong Kong's Wong Kar Wai ), composer Tan Dun, cellist Yoyo Ma, creator Cai Guoqiang and Nobel Prize winner Gao Xingjian are internationally acclaimed for their talent and creativity. Gong Li, Zhang Ziyi and Maggie Cheung have penetrated European or American imagination. Chinese design is enriching fashion. The idea behind Shanghai Tang, founded by Hong Kong businessman David Tang Wing-Cheung, is to "create the first global Chinese lifestyle brand by revitalizing Chinese designs". Many more will follow.

Chinese brands such as Lenovo, TCL, Haier, Huawei and ZTE are largely recognized worldwide. In the 2004-05 academic year, China sent more than 115,000 students abroad (62,000 to the United States). The World Tourism Organization predicts that by 2020, 100 million Chinese tourists will travel the world: the global tourism industry will have to adapt to Chinese characteristics.

China's direct investment overseas is rising rapidly. By the end of 2006, China made $75 billion direct investment in more than 160 countries. The 2008 Beijing Summer Olympics and the 2010 Shanghai World Expo will reinforce this momentum. Almost exactly 100 years after of the end of the Qing Dynasty (1911), China will be once again at the center of Asia, and in a position to challenge US unilateral domination over a world system in search of equilibrium.

The Chinese world is not only made up of the 22 provinces, five autonomous regions, four municipalities, two special administrative regions (Hong Kong and Macau) of the People's Republic of China, Taiwan and the highly Sinicized Singapore, but also includes in its largest extension a Chinese diaspora active worldwide.

This diaspora - estimated at 50 million people - is not just about Chinese restaurants (although food and cooking are key elements of culture) or Chinatowns (perfect examples of Chinese cultural resilience far away from the Yellow River or the Yangtze); the notion of Chinese diaspora indicates that China is not only a political entity related to a territory but, above all, a cultural expression already having global reach. Those who know Mandarin and, more importantly, written Chinese, those who can play by the codes of the Chinese culture, have, in fact, access to a network whose main hubs are in the Mainland and at its periphery but which is certainly not limited by traditional borders. The "sinosphere" is not only a transnational domain ideally structured to benefit from "a flat world" but also an accelerator of globalization.

Co-architect of the 21st-century new world order? For the West, adjustment to China's renaissance requires modesty and intellectual curiosity. Are Westerners ready to learn from the Chinese civilization as Chinese people are ready to learn from the West? This is the precondition of a genuinely cooperative relationship. Seriously engaging China is to accept the very possibility of Sinicization.

The West, in a position of scientific and economic superiority since the industrial revolution, is used to treating China as a product of orientalism. For the majority of Westerners, China is either a museum - hence the surprise of many foreigners in China: "I was expecting something else!" - or a classroom: one has to lecture Chinese people on more advanced standards. The West has to reflect on these prejudices and to look at China as a living matrix of a civilization that is already reshaping our time.

If China proves to be an integrating factor in a world plagued by morally unacceptable, exclusive globalization, if China proves to be a laboratory where cultures can cross-fertilize in a world threatened by tensions between civilizations, one should rejoice to find a co-architect of the 21st-century new world order and to live at the very beginning of the ershi yi shiji.

David Gosset is director of the Academia Sinica Europaea, China Europe International Business School, Shanghai, and founder of the Euro-China Forum.

(Copyright 2007 David Gosset.)

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