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    Greater China
     Dec 8, 2012


Page 2 of 4
How beauty shapes power in China and Japan
By Cho Kyo and Koko Selden

Swedish botanist Carl Peter Thunberg (1743-1828), who visited Japan in 1775, says: "[Japanese people's eyes] are oblong, small, and are sunk deeper in the head, in the consequence of which these people have almost the appearance of being pink-eyed. In other respects their eyes are dark-brown, or rather black... The eyebrows are also placed somewhat higher. Their heads are in general large and their necks short; their hair black, thick, and shining from the use they make of oils. Their noses although not flat, are yet rather thick and short." [6] As time passed, exaggerated portrayals of ugliness became fewer, but

 
eyes directed toward Mongoloids did not change much from the cases of Gaspar da Cruz and Matteo Ricci.

 
Portrait of Empress Xiao Xianchun in formal court attire. Qing. National Palace Museum (Beijing), Qi Gongzhu, ed. Select Chinese Paintings of Successive Dynasties, vol. 6 (Zhongguo lidai huihua jingpin). (Shangdong Meishu Publishing House, 2003.)

Westerners similarly appeared ugly or grotesque in Asian eyes. Yan Shigu (581-645) of the Tang period writes in an annotation in "Traditions of the Western Regions", fascicle 96 of The Book of the Former Han, "The Wusun [tribe] have the strangest features among the various peoples of the Western Regions. [7] The reason that today's Hu people [ethnic groups in northern and western regions], with their blue eyes and red beards, resemble monkeys in countenance is that they derive from the same ancestors as the Wusun." When Tang people saw blue (or jasper-green) eyes and red beards, they reflexively thought of animals. Of course, peoples of the Western Regions are not Westerners. But to Tang, Chinese, deep sculpted faces of the Caucasoid type appeared ugly.

Likewise when they directly described Europeans. "Biographies" 213 in fascicle 325 of The History of the Ming (1368-1644) characterizes the Dutch as having "deep set eyes and a long nose, with the hair, eyebrows, and beard equally red". Seemingly an objective depiction of physical characteristics, the passage employs the words "deep set eyes and long noses" with a clearly derogatory nuance. The term "red hair" (hongmao) as a disparaging alias for Westerners began to be used around then. Likewise, "red hair, jasper eyes" (hongmao biyan) was a negative expression. As in Tang China (618-684, 705-907), red hair (or gold hair) and blue eyes were directly connected to the image of wild animals. Such a view finally reversed itself in modern times.

Following the Opium War (1840-1842), China and the West experienced a reversal of power, and Chinese views of Westerners gradually changed. In 1866, the Qing official Bin Chun (1827-1910) was sent as the first formal representative to observe Europe. European women had come to look beautiful in his eyes. [8] Interestingly, his memoir, called Occasional Jottings Aboard a Raft (Chengcha biji) makes no reference at all to the color of hair and eyes.

When looking at people of a different race or ethnicity, whether the observation is of the same gender can affect aesthetic judgments. There are many examples in which, in the eyes of male observers, foreigners of the same gender look ugly yet women look beautiful. Siebold and Thunberg mentioned above, as well as the German physician and naturalist Engelbert Kaempfer (1651-1716), write in their travelogues that Japanese women are quite lovely. Likewise, even if Western women looked attractive to a Qing government official, he may not necessarily have similarly assessed Western men.

Ascribed to Gu Kaizhi, Instructress Writes a Letter of Advice Eastern Jin. British Museum. Liu Changluo et al (ed), Zhonghua guwenmin datuji (Collection of ancient Chinese culture) , People's Daily et al, 1992, part 7 (Customs and Manners).

In China, too, once it was recognized that the West had overwhelming power, "red hair" and "jasper eyes" became gradually less ugly. Indeed, in the 20th century they were transformed into a symbol of beauty. Western fiction in translation exerted great influence on the reversal of the image. Along with that, approaches to the portrayal of Westerners also changed. In Chinese fiction, poetry, and non-fiction, "red hair" changed to "golden hair" (jinfa) and "jasper eyes" to "indigo pupils" (lan yanjing).


Leng Mei, Out in the Garden on a Moonlit Night". Qing. National Palace Museum (Taipei). Glimpses.

A similar trend was common in Japan as well. There seem to be two stereotypical depictions of Westerners in modern Japanese fiction: extremely ugly or exceedingly beautiful. When portrayed as ugly, physical characteristics suggestive of non-humans such as a bear-like huge body, intense body odor, and uncanny blue eyes are heavily emphasized. [9]

Whether or not people of a different race appear beautiful is less a matter of judgment based on looks and styles than a product of one's evaluation of that race's culture. From the start, it is meaningless to try to determine whether Caucasians or Mongoloids are more beautiful. To compare the appearances of races that differ in eye color, hair, and skull structure, is like comparing chow and bulldog, as it were, and judging which animal is more aesthetically appealing. In this sense, the Miss World competition can hardly be expected to have any "fair criteria of judgment". The interracial comparison is predicated on a myth that humans are all the same.

Aesthetics and power relations among cultures
Judging comparative beauty of two human groups invariably involves a perception of hierarchy, or power relations, between them. Aesthetic judgment about racial and ethnic groups involves power relations between cultures. Stated simply, a people whose civilization is regarded as highly developed is likely to be viewed as physically appealing, whereas an ethnic group deemed "backward" is considered ugly. So long as the "backward" culture remains unaware of its backwardness, members do not think of themselves as ugly. But once hierarchical consciousness is established, the aesthetic of physical features rapidly changes.

This is the reason that, today, Westerners are considered beautiful. It is not just Westerners themselves who think this, people in developing countries also do. Such aesthetic sense perfectly corresponds with ideologies pertaining to "the West" and "the East," and "advanced" and "backward" countries.

The point also can be illustrated by reverse examples. Those who consider Westerners more beautiful than Japanese do not necessarily think that Russians, belonging to the same Caucasoid race, are better looking than Japanese. Some Iranians have looks that can hardly be distinguished from those of Westerners. But when it is known in advance that they are Iranians, few Japanese would feel physically inferior to them.

Take for example the minority Uyghur in Xinjiang, China. Their features divide into two types, one that is close to Mongoloids and another to Caucasoids. The latter, with deep sculpted faces, resemble Westerners. Uyghur men who used to come to large cities like Shanghai before economic opening were shy about their tall noses. They tried to hide them as much as possible by pulling down their hats.

Other factors can of course shape judgments about beauty. In recent years, young Japanese men and women with darkly tanned faces, pierced ears, and Afro hair can be spotted in Japanese cities. They identify with African-American culture, which grew out of slavery and oppression, for a variety of reasons: these include the attraction of rebellion or difference from the American or Japanese mainstream, or identification with the music and art associated with American blacks. On the other hand, African blacks have not become a target of imitation or emulation by Japanese.

The foundation for acceptance of a view of female beauty
In present-day Japan, an oval face with a tall nose is favored. This is not entirely due to Western influence. The forensic anthropologist Suzuki Hisashi once conducted detailed research on the skeletons of the Tokugawa family and their women. In the early years of the Tokugawa Shogunate (1603-1868), political

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