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    China Business
     Jul 26, 2006
Crash landing for Hong Kong's superboy
By Kent Ewing

HONG KONG - The latest Hollywood version of the Man of Steel - Superman Returns - opened here this month. Predictably, it's a big hit. Less successful, however, has been the return of Hong Kong's own Superman - the aging billionaire tycoon Li Ka-shing - to the headlines of this city's newspapers and nightly newscasts.

Actually, the star of this episode of the ongoing, ever-enthralling Li family drama is the patriarch's second son, Richard, who in his brighter moments (which do not include this month or even the past few years) has been called "Little Superman".

Eager to sell his onerous 23% stake in PCCW Ltd, Hong Kong's largest telecommunications provider, the younger Li struck a corrupt bargain with a longtime friend and factotum of the Li



family, investment banker Francis Leung, not only further tarnishing his own reputation and that of his father, but also bringing lasting shame to Hong Kong-the business-friendly city to which the family owes it prodigious fortune.

The PCCW fiasco, as well as other misadventures of Little Superman, adds up to a story of a rebellious, overreaching son who wants desperately to outdo a legendary father, but has wound up embarrassing them both.

Local lore has it that a front-page photograph of the elder Li, now 78, sells more newspapers than the image of any pop or movie star, local or international. In a city where tycoons are royalty, Li is the king. With a net worth estimated at US$18.8 billion, Li is Hong Kong's richest man and, according to Forbes magazine, the richest person of Chinese descent in the world. In the magazine's annual rankings of the world's wealthiest people, Li placed 10th in 2006. Not bad for a high-school dropout who started out sweeping floors in factories he could later afford to buy.

A native of Chaozhou, a coastal city in southern China, Li was only 12 when his father died shortly after his family had fled China in 1940 during the Japanese occupation. He left school and went to work in a plastics factory, often logging 16-hour days. Eventually, through hard work and ingenuity, he started his own company, called Cheung Kong Industries, which manufactured plastic flowers.

Now known as Cheung Kong (Holdings), the conglomerate, which was first listed on the Hong Kong Stock Exchange in 1972, has acquired other major companies, such as Hutchinson Whampoa Ltd and Hong Kong Electric Holdings Ltd, and expanded to include a vast real-estate empire. All total, Cheung Kong controls eight other Hong Kong companies that account for about 10% of the Hong Kong Stock Exchange by market value.

Outside his home city, Li's business interests span the world and include hotels, telecommunications, finance and investments, ports, e-commerce, media, biotechnology and more. In addition, the Li Ka-shing Foundation, established in 1980, is one of the largest charitable organizations in the world, awarding grants and sponsorships totaling more than $1 billion, mostly in the fields of education and medical research.

If anyone has come to embody Hong Kong's raw capitalism and entrepreneurial spirit, it is Li. From a humble birth, he has made himself a king who has the ear of prime ministers and presidents.

If anyone has come to represent spoiled, silver-spoon-in-the-mouth privilege and arrogance, however, it is his son, Richard, 39. While his father's hard work and business savvy have gradually turned a large portion of Hong Kong into Li Family Inc, Richard's hubris has served as a crude and all-too-frequent reminder of that fact.

The high-flying youngest son has been in the news so much lately that his older brother - the much more dutiful Victor, 41 - has been almost forgotten. It is Victor, Cheung Kong's managing director, who is the chosen heir to his father's empire.

The alleged victim of a kidnapping 10 years ago by a notorious gangster known as Big Spender - neither he nor his father ever publicly acknowledged that the abduction occurred - these days Victor maintains a low profile and tries to keep his wife and their three children out of the media spotlight.

Victor has also done very little in the business world to step out of his father's long shadow. He has attempted only one major transaction on his own - an ultimately failed bid on a $552 million stake in Air Canada in 2004 - showing none of his father's famous flair for cutting great deals.

Instead, it has been Richard who has set off on his own to prove he is the great man's equal. But the brilliant young entrepreneur who in 1999 turned tiny telecommunications distributor Tricom Holdings into the region's top Internet company, PCCW, has become the bad boy of the Hong Kong business elite.

The "boy wonder" myth started back in 1990. Then, using a loan from his father, Richard founded Star TV, Asia's first satellite broadcasting service. In 1993, at the tender age of 26, he sold Star to Rupert Murdoch's News Corp for $950 million, turning a $400 million profit. A new Li legend was born.

The young Li, the most eligible bachelor in Hong Kong, burnished his reputation further by using the proceeds of the Star sale to launch PCCW, which in 2000 took over Cable and Wireless Hong Kong Telecom, the city's dominant fixed-line operator. Since, PCCW has launched the broadband TV network, Now TV, and reentered the mobile phone market by acquiring a company called Sunday and creating its own new brand, PCCW mobile.

At its height, PCCW stock recorded a 1,286% gain in a single day. Instead of the familiar visage of the elder Li, it was Richard's face that then graced the covers of Time and Fortune magazines.

What went wrong?
The falsification of his educational credentials on his company's website put a dent in the armor: PCCW claimed its boss was a graduate of Stanford University, but the university flatly contradicted that claim. Ungraciously, the callow tycoon blamed his staff for the mistake and moved on to the next mega-deal.

Of all the deals that the young Li has made, none is more infamous than the white elephant known as Cyberport, a $2 billion, 240,000-square-meter venture that was supposed to turn Hong Kong into an international IT hub. Instead, Cyberport has become a monument to the Hong Kong government's collusion with the business elite, as PCCW was allowed to build the project on prime real estate without competitive tender. Six years after PCCW struck its one-sided deal with the government, Cyberport's occupancy rate remains less than 50%. For overcrowded Hong Kong, that qualifies as a cyber ghost town.

When PCCW shares started to tank because of investors' fears that the company had lost focus and spread itself too thin, Little Superman's reputation suffered a further blow. But his struggle to extricate himself from his losses has caused even greater damage - both to him and to his family.

The sale of the younger Li's 23% stake in PCCW to a family friend who might very well be backed by his father at the behest of the Chinese government is perhaps the most disturbing example yet of business-government collusion in what the US-based think-tank, the Heritage Foundation, calls the world's freest economy.

PCCW's chairman may have thought he had found a way out of his underperforming burden when both Australia's Macquarie Bank and TPG-Newbridge, an arm of the US-based Texas Pacific Group, made attractive offers. But the Chinese government, wary of foreign ownership in a Hong Kong telecommunications company, apparently vetoed any possible deal. State-run China Netcom is PCCW's second-largest shareholder with a 20% stake.
After the apparent China veto, Leung stepped on to the scene to buy the 23% stake for $1.2 billion in a shadowy deal that sent the company's stock plunging. Leung will borrow 70% of the acquisition price from Singapore-listed Pacific Century Regional Developments, a company 75% owned by the younger Li, and he has not explained where the remaining 30% will come from. But cynics are openly wondering: wherever the son goes, can the old man be far behind?

As things stand, the PCCW chairman will resign his position, hold onto a privately held 3% stake in the company and walk away with a reported $991 million in his pocket.

Meanwhile, minority shareholders, who own more than half of PCCW, are left lamenting how much better they would have made out in a more lucrative deal with either Macquarie or TPG-Newbridge, both of which were reported to offer as much as $7.7 billion for PCCW's telecom and media assets.

The outrageousness of the deal has stirred Hong Kong's mini-parliament, the Legislative Council into action. Two Legco panels - one concerned with information technology and broadcasting and the other with financial affairs - will hold a joint meeting early next month to investigate the "possible irregularities" of the transaction.
"There has been lots of speculation in the media on who is really behind Leung and whether the Chinese government or some tycoons are supporting his bid to take over control of PCCW," legislator Albert Cheng said.

"I'm sure questions will also be asked about why PCCW has accepted Leung's purchase price offer, which is much lower than those of Macquarie Bank and TPG-Newbridge, and whether an agreement with Leung is the most beneficial to PCCW minority shareholders."

Since Legco does not have the legal authority to summon private businessmen, however, the meeting is likely to be a talk shop with no serious follow-up. Still, how embarrassing - for the Li Family, for Legco and for Hong Kong. When all is said and done, Superman (and Superboy) will no doubt fly again.

Kent Ewing is a teacher and writer at Hong Kong International School. He can be reached at kewing@hkis.edu.hk.

(Copyright 2006 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing .)


Beijing calls the shots in HK telecom sale (Jul 15, '06)

China Netcom buys 20% stake in PCCW  (Jan 22, '05)

The life and times of Richard Li (May 21, '04)

 
 



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