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    China Business
     Nov 18, 2006
China's poor take a swing at golf
By Stephen Wong

SHANGHAI - Playing golf has become a symbol of the newly rich and elite in China and as such it has also become a target of public anger and criticism amid a widening wealth gap in the nation.

In the name of educating the social elite, many prestigious universities are beginning to make golf an essential course for students in certain majors and are even building golf courses on their campuses for training purposes. But in the face of fierce



public criticism, some institutions, such as elite Peking University, have had to scrap their golf plans.

Public anger climaxed recently as several Chinese universities announced plans to build golf training courses on campus. Critics say the universities should devote their scarce resources to education for the needy, instead of on a luxury sport for the rich.

Golf may no longer be regarded as a sport that is exclusively for the rich in the West, but it certainly still is in China. All but two of the country's 300 golf courses are luxury country clubs that provide services including dining, hotels and caddies.

At the Shanghai Sheshan Golf Club, where the 2006 HSBC Champions Tournament was held recently, a membership costs 1.45 million yuan (US$181,250), about 10 years' salary for an IT professional, or about 100 years' income for a migrant worker.

Regarding golf as a luxury sport, the tax authority levies a 23% consumption tax on golf - the same amount it charges nightclubs - compared with a 5% tax rate on other sports.

Despite the skyrocketing membership prices, golf has become trendy among the country's rich, who love the sport, or the luxury villas that are often developed together with the golf courses, or simply the status it represents.

New golf courses have been popping up everywhere in recent years, prompting the central government to impose a moratorium on golf-course construction in 2004 to protect the country's scarce land resources. The order, however, has not been taken seriously by regional governments trying to boost their local economies.

It is against such a background that Zhu Congshi, president of Xiamen University City, has become a target of public criticism after deciding to build a golf training field on campus. Zhu announced the plan to build "the most beautiful golf training field on a Chinese university campus" last month at a forum, when delivering a speech on cultivating elites. He said golf would become a compulsory course for his students in management, law, economics and software.

In a widely read article published on the popular Internet portal sina.com.cn, Chinese scholar Xue Yong described the Xiamen university's move as "corruption in [China's] higher education".

"What is golf? It's just a fashion brand that makes students feel cool and trendy," argued Xue. His feelings are shared by many Chinese, who believe that the university should have spent the money on needy students, rather than costly golf courses for rich students.

"Every Chinese university has about 30% needy students. It's too early for Chinese universities to build golf courses, which cost too much in land resources and maintenance fees," said Professor Xiong Bingqi with Shanghai Jiaotong University.

If Xiamen University was building other sports facilities, it probably would not have faced so much opposition. In fact, its swimming facility was built at a cost of 10 million yuan, five times the cost of the three-hole golf training field it is building, according to sources with the school.

But Zhang Lianwei, China's best-known golfer, said people were biased against golf. "If [Xiamen University] was not building a golf training field, but a soccer ground, would they get so many objections?" said Zhang, during the recent HSBC Sheshan golf tournament in Shanghai.

As evidence of its confidence in the growing importance of golf in China, HSBC invested US$5 million to support the four-day match. Zhang said he could not think of any other sport that would attract so much investment in such a short time.

Although Xiamen University City is sticking to its golf training field plan, Peking University has dropped a similar plan under public pressure. "There are too many objections," said university president Xu Zhihong.

Despite the controversy, golf is becoming increasingly popular among college students, who either regard it as a new, healthy sport or an entrance ticket to the business world where deals are often clinched on golf courses.

Both Xiamen University and Peking University have optional golf classes, as do many other universities, including the elite Tsinghua University. As few universities have training fields for golf, students usually practice at golf courses outside the campus. Such classes are not expensive, because many golf courses are willing to offer low rates for college students - who could be their loyal customers after graduation. When the class was first opened in Xiamen University in 2005, the seats were fully booked within half a day. The program for its new golf course, with 60 seats, has had 280 applicants.

However, with the annual membership fee of golf clubs ranging between 100,000 yuan to 300,000 yuan, golf is still a symbol of the rich. Behind the heated debate on college golf is Chinese anger over the widening gap between the rich and the poor.

China's Gini coefficient, which is a way of measuring inequality of distribution, has reached a staggering 0.47, official figures show. This indicates that the poorest 20% of the population own 4.7% of the country's wealth, while the richest 20% grab 50% of the national wealth, according to United Nations figures.

What's worse, the high cost of higher education has deprived many young people of the opportunity to go to college. The average college student's tuition fee is about 5,000 yuan, up from 800 yuan in 1996.

Ever since golf was introduced into China in 1984, it has been a game for the privileged. The first golf course in China, built in Guangdong's Zhongshan City by the late Hong Kong tycoon Fok Ying-tung, was a luxury country club.

"A sport created by a British shepherd is exaggerated into a pure aristocrat thing," complained Zhang Xiaoning, director of the small balls center of the State Sports Administration, at a meeting of golf club managers in early October.

With only 1.4 mu (15 mu = 1 hectare) of farmland per capita, the Chinese government also worries that golf courses will take away too much land and water resources, with a standard golf course occupying 40 to 50 hectares of land, and using 3,000 cubic meters of water every day.

There are frequent media reports about golf courses being illegally built in parks or on farmland, which is fueling the public's anger towards the rich man's sport.

Stephen Wong is a freelance write based in Shanghai.

(Copyright 2006 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing .)


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