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    China Business
     Dec 22, 2006
Page 1 of 2
Yuan changing hands, attitudes in Hong Kong
By Kent Ewing

HONG KONG - Things have never been better in this Asian hub for shopping and finance if you are Chinese - mainland Chinese, that is, and flush with the country's steadily appreciating currency, the yuan.

Ironically, as Hong Kong's mini-parliament, the Legislative Council, debates whether now-commonplace discrimination against mainlanders should be outlawed in a proposed anti-racism bill, the mainland currency is increasingly accepted at parity with



the Hong Kong dollar by the city's merchants.

Because mainlanders do not constitute a different race from the ethnic Chinese who make up 96% of Hong Kong's population, it is unlikely that they will be included under the bill's protections, but the yuan's exchange prospects only get rosier with time. And the city's tourism board hopes this means an increase in visitors from the mainland, despite the shabby treatment that sometimes greets them here.

It may not be long before Hong Kong people can no longer afford to look down on their brothers and sisters from across the border as they look up at the rising yuan. A typical Hong Kong shopping foray reveals the increasing popularity of the Chinese currency. Nowadays, the yuan is virtually a second currency circulating in Hong Kong's market.

The first stop for an Asia Times Online correspondent was a branch of Fortress, an electronics chain well known for its reasonable prices and reliable quality, in the city's Wan Chai district. The salesman there was more than happy to accept yuan and offered HK$-yuan parity for a number of items that the store is promoting with tourists from the mainland in mind: digital cameras, mobile phones, MP3 players and more.

But for other products, the Fortress exchange rate is 0.98 yuan to HK$1. Because the correspondent did not carry a mainland passport, however, even the promotional parity did not apply in his case.

Out on the street, merchants were not so picky when offered yuan at parity.

"No problem," replied a salesman hawking mobile phones and an array of related accessories at a small shop on Johnston Road. Indeed, he appeared pleased to see the Chinese currency, whose value is expected to increase against the Hong Kong dollar.

At Langham Place, an upscale 15-story mega-mall known for attracting well-heeled mainland tourists, the yuan is universally welcome. The complex in Mongkok occupies two blocks of city real estate and houses a 59-story office tower and a 665-room hotel. It hosts a cinema complex, a food court and more than 100 trendy shops, such as French Connection, Armani Exchange and The Body Shop.

While the Langham branch of the Japanese-owned department store Seibu offered a stingy 0.935 yuan to HK$1, at Continental Diamond, on Level 2 of the mall, one could buy the stone of his or her choice at parity. "We have many tourists from China shopping here," said shop assistant Gigi Ching, "and we offer a very good price."

Outside, on teeming Portland Street, away from the cachet of the mall's boutiques, parity is the norm - whether you are loading up on designer perfumes and makeup at Sasa Cosmetics or buying a candy bar at 7-Eleven.

The question now for merchants and mainland shoppers alike is: How soon will it be before the yuan trumps the local currency, which is pegged to the US greenback at a rate of HK$7.8 to US$1? That will only make Hong Kong more attractive to mainland tourists, who are now regarded as big spenders in this former British colony.

Yuan appreciation may also add fuel to the city's high-priced property market. Currently, mainland buyers account for "less than 5%" of the market, according to Wong Leung-sing, associate research director for Centaline Holdings, one of the largest property agencies in the city. But that could increase as the yuan appreciates, especially in the luxury sector, where a growing number of very rich mainland entrepreneurs have already made an impact.

Just on Monday, many local property agents were taken aback by the news that Sun Hung Kai Properties had purchased a residential site on The Peak, Hong Kong's most exclusive area, for HK$1.8 billion (US$231.5 million). The site has a potential gross floor area of only 42,658 square feet (3,963 square meters), which local property experts say makes it the most expensive piece of real estate in the world. For Sun Hung Kai to make a profit, it will need to offer an extraordinary sales price of HK$50,000-HK$60,000 per square foot (about HK$538,000-HK$646,000 per square meter) for the luxury houses it plans to

Continued 1 2 


The perils of yuan parity (Dec 1, '06)

 
 



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