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    China Business
     Feb 3, 2007
Page 2 of 2
BOOK REVIEW
The challenge of China's rise
In China's Shadow
by
Reed Hundt

Reviewed by Benjamin A Shobert

protectionism, which is not to say that Hundt believes government is powerless to facilitate the transformation he outlines.

Rather, Hundt wants Americans to be reminded that it will be enough to remove obstacles to entrepreneurship and trust that the uniquely American ingenuity will find new ways to be successful:


No commissions or select group of leaders can or should invent the new jobs or select the new industries. The only adequate response to rising Asia lies in the cultural reform that will vastly increase entrepreneurship. Leaders need to encourage broader (more markets) and deeper (more entrepreneurs) new initiatives without knowing what specific results will follow. They need to focus on architectural changes that support the culture of entrepreneurship. Then American society will see the creation of startup technological companies in more numbers and in more markets - because increases in scale (bigger efforts) and scope (more fields of endeavor) of entrepreneurship are required to meet the challenge of rising China. (p 58)
Among the recommendations that Hundt makes, a handful are likely to provoke resistance from both conservative and more liberal minds. Hundt argues that certain public goods - specifically improved broadband infrastructure - are issues government does have a role in advocating and funding. His argument seeks to parallel the logic that led to the massive highway-building programs in the US after World War II with a current need to improve national broadband access - the goal being "to reduce the costs all firms pay for these input services" (p 101).

Because both roads and broadband benefit companies' ability to disseminate information, goods and services, Hundt believes both should be actively funded by government. Obviously, Hundt's belief is that today's need to access information efficiently has an equivalent with yesterday's need to transport goods efficiently through the use of public resources.

In a similarly progressive spirit, Hundt advocates (p 104) a policy of micro-lending to startup entrepreneurs through a similar setup as post-secondary loans are provided through the Federal National Mortgage Association (FNMA, known in the US as Fannie Mae) and the Federal Home Loan Mortgage Corp (known as Freddie Mac). Why the US banking system does not currently do an adequate job at servicing this need is not sufficiently explored by Hundt; in fairness, an exploration of this was outside the scope of his central argument. Startup entrepreneurs who have gone through the efforts to locate financing and discovered the truth to the adage that "banks only give money to those who don't need it" will appreciate Hundt's suggestion.

The more provocative point he touches on is that if government wants to counter the China threat, it should begin looking to develop policies and incentives that treat the collective needs of the somewhat diffuse entrepreneurial group on equal footing as it does the needs of established industry. If the government can choose to intervene in certain industrial sectors by providing incentives, it should do so for the entrepreneurial group as well.

Few of Hundt's recommendations are more loaded than his reminder that another obstacle to an invigorated entrepreneurial culture is health-care reform. Hundt is careful in this area, and his insight is appreciated. Health-care reform is one of the true litmus-test issues for the future of the American republic: not only is the medical health of millions of Americans in jeopardy, the reforms that are needed are tests of the substance of the country's leadership.

In what is an interesting transition, within three pages Hundt moves easily from the need for health-care reform to what will make this type of painful and risky reform take place - finding entrepreneurial leadership within government. Hundt seems to recognize that talking about health-care reform in detail is a book unto itself, and so he focuses on the aspect of the debate that he believes is being overlooked: if health-care reform is going to happen, it will only happen by attracting people to government who are willing to take chances and be the bureaucratic equivalent of the market's entrepreneurs.

Of all portions of this book, this particular section is one where true progressives from both conservative and liberal caucuses can agree: for government to reform, competent non-partisan people who understand risk and can function within government are going to be necessary. If the US system is going to rot, it is going to rot from within, and Hundt eloquently and forcefully makes this point:
American political leaders feel increasingly overwhelmed by the challenges of governing.

They cannot rationally believe elections give them mandates, much less guidance. They are overwhelmed by the demands of fundraising. They are frustrated by the inefficiencies of tripartite federalism. They expect to be misunderstood, but even when their words rally support for some action, they doubt that they will be able to translate their intentions into results. In their frustration, they blame the voters, the media, and each other.

They wash their hands of outcomes. Where no one takes responsibility, corruption flourishes ... Government becomes more populated by the incompetent, ignorant, and indifferent. Patronage overwhelms professionalism; loyalty trumps expertise. To manage over time a sensible response to China, America needs to use the talent at its disposal ... The United States needs to root out graft. It needs to recruit talented people into government. It needs to empower capable people to use the law towards good goals. (p 111)
Hundt is not shy in reminding his readers that Americans are forgetting that someone will always be a threat to their economic prosperity - rather than fixate on the threat, we should re-energize and advance those features of our society and system that have made the United States the unique place it has managed to be since its independence. By reorienting the debate and using China as a mirror with which to see more clearly the changes the US needs to make, Hundt is able to step above much recent US-China dialogue and offer a refreshingly unique set of insights that hold the promise to reshape US business, culture and government.

This book is one of the very few recent additions to US-China relations that actually manage to move beyond the rehashed state of fear and advance a set of reforms that would allow the United States to rise to the challenge China is indicative of: the challenge that the US might not understand its own needs to reform and change in order to protect the unique and grand American experiment.

In China's Shadow: The Crisis of American Entrepreneurship by Reed Hundt. Yale University Press (October 16, 2006). ISBN-10: 0300108524. Price US$26, 208 pages.

Benjamin A Shobert is the managing director of Teleos Inc (www.teleos-inc.com), a consulting firm dedicated to helping Asian businesses bring innovative technologies into the North American market.

(Copyright 2007 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)

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