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    China Business
     Feb 3, 2007
Page 2 of 2
EU unleashes a paper tiger
By Axel Berkofsky

populist rhetoric - typically voiced by politicians close to an election and European entrepreneurs who hoped that Europe would be allowed to board the globalization train a little later than the rest of the world. Instead, "your job will soon go to China" megaphone rhetoric is becoming something to relate to in Europe these days.

Beijing joins the debate, claiming that the trade damage is self-inflicted in view of Europe's growing appetite for cheap Chinese-



made brassieres, T-shirts and shoes. What's more, Beijing is insisting that its willingness to avoid EU-China "bra wars" by voluntarily agreeing to limit its textile exports to Europe is not something Beijing is obliged to do. Rather, China has been doing the EU a "favor", the official line in Beijing goes.

Brussels begged to differ and returned the "favor" last October by imposing an additional 16.5% import tariff on Chinese (and also Vietnamese) shoe imports for two years. The EU's Directorate for Trade (or DG Trade in EU lingo) claimed (accurately, as the data available to EU sources prove) that Beijing is providing shoe (and textile) producers with enormous financial subsidies enabling them de facto to eliminate European competition for certain shoe categories.

However, imposing additional tariffs on Chinese shoes for a period of two years looks like an ill-fated short-term shot at the problem, evidently in the absence of a coherent long-term EU strategy for how to deal and reduce the deficit in the long run.

Besides, the EC has yet to explain plausibly how southern European shoemakers will perform the miracle of diversifying their businesses to deal with Chinese competition within two years.

Either way, China has recently taken the shoe-tariff case to the WTO, asking the global trade body to scrap the tariffs, which amount to "political discrimination" as far as Beijing is concerned. Good luck with that.

From a European perspective, imposing tariffs on Chinese imports or other ill-fated short-term "countermeasures" will probably not not do the job of reducing the bilateral trade deficit with China. Encouraging Chinese business to invest in Europe, on the other hand, might.

For the time being, Chinese multinationals and investors might not yet have the economic clout to invest on the scale the Japanese did (more or less voluntarily) in the 1980s and 1990s, but a penny saved is still a penny earned. So far, the EU paper points out, Europe only attracts a very modest 2% of China's global foreign direct investment (translating into roughly $3.9 billion), while trade with the EU in 2005 accounted for an impressive 20% of China's overall external trade.

The EU's paper on China trade is very unlikely to change anything about EU-China trade and business overnight and Beijing has already made it clear that it disagrees with a lot on Brussels' list of its alleged failures to play by the rules of international trade and investment.

Indeed, many of the issues have been on the agenda for years and many will remain there for years to come, given that the EU's instruments to oblige China to play and trade by the rules are limited. Also, Brussels probably does not want to push it too much, in view of European interests in China and the ability of Chinese local and central government officials to make conducting business easy, or indeed less easy, depending on the orders from the top.

While European business and investors will continue to put up with market-access obstacles and tariff and non-tariff trade barriers because they enjoy the benefits of cheap Chinese labor, Beijing for its part will continue to feed European (and US) trade officials with the occasional "you don't understand China" rhetoric aimed at scotching criticism at the outset of trade disputes.

In the meantime, European multinationals will sell what China assembles, the bilateral trade deficit will continue to grow, and Brussels will continue to publish EU policy papers, trade papers, white papers, green papers and action plans to make its voice heard.

The more it changes, the more it stays the same? The EU hopes not.

Dr Axel Berkofsky is associate policy analyst at the European Policy Center in Brussels and visiting professor at the University of Milan. The views expressed here are the author's alone.

(Copyright 2007 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)

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