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    China Business
     Mar 6, 2007
A reason to whine in Hong Kong
By Kent Ewing

HONG KONG - Financial Secretary Henry Tang is the toast of the town after giving away HK$20 billion (nearly US$2.6 billion) in tax rebates and rate reductions in the city's budget. This includes halving the 80% tax on wine and 40% tax on beer in a move that has tipplers celebrating and the Hong Kong Wine Society dreaming of a future in which the city becomes a regional trading hub for fine wines.

Tang has left himself open for criticism, however: the finance chief happens to be a collector of expensive wines, with half of his stash stored in London. Previously, Tang had said: "If I reduce the



duty, people will say it is because I want to import my wines at a cheaper price."

But, because there were so many other goodies in his budget, Tang is unlikely to take much flak for what could be seen as a conflict of interest over wine duty. The finance minister is basking in the glow of Hong Kong's 6.8% growth rate last year and projected growth of 4.5%-5.5% for 2007-08. He announced a budget surplus of more than US$7 billion, 10 times greater than he had forecast, by saying he wanted to "share the wealth" with the community.

Indeed, there was something for just about everyone in this budget: lower tax rates, tax rebates, increased child allowances, reduced stamp duty for properties, an extra month's social security allowance for the old and disabled, an increase of 1,000 civil service jobs - and more.

Not surprisingly, Tang is now one of the most popular figures in the Hong Kong government, with a 64% approval rating, according to a University of Hong Kong survey taken after the budget announcement. And Tang's boss, Chief Executive Donald Tsang, no doubt hopes that the financial secretary's give-away package will boost his own already robust popularity as he prepares to stand for re-election on March 25.

This was Tang's fourth and probably last budget message. He reportedly has his eye on Hong Kong's second-most powerful position, chief secretary, in the next Tsang administration. If he gets the job, the city's liquor merchants hope that the next financial secretary will go even further and eliminate the tax on wine, beer and spirits entirely. Spirits, not included in Tang's duty reductions, are currently taxed at 100%.

For a long time, representatives of the city's catering and tourist industries have complained about high taxes on alcohol in a city that is celebrated for its low-tax regime. The health benefits of moderate wine consumption, widely recognized in the medical profession, have served to strengthen their case.

Given the right circumstances, they say, Hong Kong could become a regional wine center. This, in turn, would open up the mainland, with its population of 1.3 billion, to the wonders of the drink and bring the city far more revenue than punitive taxes on drinkers. Last year, duty on wine added US$50 million to government coffers.

Allan Zeman, who is largely responsible for building the successful restaurant and entertainment district known as Lan Kwai Fong, has persistently lobbied the government to lower taxes on alcohol. His group, Lan Kwai Fong Entertainments, announced price reductions of 6%-7% for beer and 10%-15% for wine immediately following Tang's speech and celebrated over the weekend with happy hours that lasted all night.

The 80-member Wine and Spirits Industry Coalition has also vowed to reduce prices.

Tommy Cheung, who represents the catering sector in the Legislative Council, has called for the complete abolition of the tax. At the very least, he says, the city's tax on alcohol should be in line with others in the region. Macau imposes a 15%-17% duty on wine, Singapore charges about $6 per liter and Japan about $1.30 per bottle. On the mainland, wine duty is 44%. Internationally, 20%-30% is the norm.

While wine merchants and restaurateurs have been crowing about their budget victory, the tax reduction probably won't make much difference to the average tippler.

Little wonder past financial secretaries have regarded wine as a high-tax luxury item. Only an estimated 200,000 of Hong Kong's population of 7 million drink the stuff. And, even with the tax cut, it is still very expensive habit to have.

The cheapest bottle of wine one can buy off the shelf sells for over US$6, but most connoisseurs would not deign to drink it. In a restaurant, it's hard to find a bottle for under $30 - and, again, that's the bad stuff.

For example, a fairly unremarkable California Chardonnay, Beringer 2005, whose retail price in the US is under $8 a bottle, is on offer at Watson's Wine Cellar in Hong Kong for $16.50. In a restaurant, you might pay twice that amount.

A higher quality California Chardonnay of the same year, Stag's Leap, sells at Watson's for nearly $46 dollars, as compared to around $25 in retail outlets in the US. The price of a bottle of this wine at a Hong Kong restaurant would break the budget of most of the city's diners.

So, even with the duty now halved, don't expect a mass conversion to wine among Hong Kong's drinkers, although beer sales should pick up. Wine will remain a luxury item. Yes, tourists and locals who drink it will be paying less, but the price will still be too high by international standards.

Those who stand to benefit the most from the duty reduction are collectors like the financial secretary, who maintain sizeable wine cellars abroad and now can import bottles for half the previous price. Unlike Hong Kong restaurateurs, they don't have to figure in the cost of middlemen and sky-high rents before they open a bottle.

As for visions of Hong Kong as a wine hub, that dream will have to wait. The tax has varied over the past 14 years from 30% to 90%. The current reduction fits into this pattern of rise-and-fall depending upon budget needs.

If, however, a future finance chief appreciates wine even more than the present one and decides to drop the tax altogether, that would truly be something to drink about.

Kent Ewing is a teacher and writer at Hong Kong International School. He can be reached at kewing@hkis.edu.hk

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Beijing's great Hong Kong experiment (Mar 9, '06)

 
 



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