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    China Business
     Sep 6, 2007
'Made in China' jitters hit Guangdong
By Olivia Chung

HONG KONG - A spate of massive recalls of Chinese-made toys not only affects the survival of toy-manufacturing industry in southern China's Guangdong province, but it has also raised concerns over the future of the myriad food-processing and manufacturing industries that help anchor much of the area's thriving economy.

China has been battling a blizzard of warnings and recalls abroad that have shaken international markets' confidence in the "Made



in China" label on products ranging from toothpaste and toys to blankets, tires, food and mattresses.

Toymaker Mattel on Tuesday announced a third recall of Chinese-made toys, saying it would take back more than 800,000 units globally with "impermissible" lead levels.

Mattel in the past five weeks had already announced two recalls of millions of Chinese toys because of excessive amounts of lead paint and other dangers.

Last Friday, China's General Administration of Quality Supervision, Inspection, and Quarantine (GAQSIQ) announced new rules to bolster its national recall system. The new rules say that if the faulty products are not voluntarily recalled by the manufacturers, the government will do it and fine the producers up to three times the value of the products.

The GAQSIQ also said on its website that it will conduct a nationwide investigation into licensed toy producers and exporters in an effort to weed out "unqualified" ones. Unqualified manufacturers and exporters will have their export quality certificates revoked, it said.

Guangdong province, where 68% of China's toy-export industry is based, has been hit hardest by the increasingly stringent regulations and recalls. That's why the "Made in China" safety scare has also been described by the industry as the "made in Guangdong" crisis. Official statistics showed China exported 22 billion toys last year, accounting for about 60% of the global total in terms of volume, making it the world's largest toy exporter and maker.

Other area industries have also been hit, including two separate recalls of more than 1,300 Chinese-made foam mattresses that were sprayed with toxic insecticide and sold in a chain of Dutch bedroom-furnishing stores and blankets found to contain high levels of formaldehyde in Australia and New Zealand.

To make it worse, the Guangdong industries are also suffering from a steady increase in prices of such items as paint and chemicals because of a shortage of raw materials such as aluminum and stricter environmental regulations.

According to China Paint, an aluminum-paste manufacturer, one of its upstream chemical suppliers raised prices eight times in 2005 and 11 times in 2006 because of a global shortage of aluminum. And Wilson Yu, southern China sales manager of Dainippon Ink & Chemicals (HK) Ltd, a pigment supplier for China Paint, said it had no alternative but to raise the prices after reporting years of losses.

"In the last few years, when intermediate suppliers of chemicals raised their prices due to increased costs, we did nothing and absorbed the price increase ourselves," he said. More stringent environmental regulations have affected some of the chemical suppliers, which have forced either been to shut down or raise prices to meet the new standards, he said.

Yu said he believes the mounting costs of aluminum and pigment will force some paint manufacturers to raise prices or even close down, which eventually will place increased cost pressure on the toy manufacturers, which are already feeling the strain.

According statistics by a Hong Kong toy-manufacturing association, toymakers are closing down at the rate of 10% every year in the Guangdong city of Shenzhen, which currently has about 1,200 toy factories.

David Chiu, chairman of the Hong Kong Small and Medium Enterprise Progress and Investment Association, urged international importers to throw Chinese toy manufacturers a lifeline by not demanding the lowest price for their items. Chiu claimed the toymakers are already working with "wafer-thin" single-digit profit margins.

In addition to increasing costs of labor and raw materials and the steady appreciation of the Chinese currency, the yuan, toy manufacturers, along with most Hong Kong traders and manufacturers engaged in electronic, clothing and food manufacturing on the mainland, are struggling as the central government slashes or eliminates tax rebates for about 3,000 export products to reduce the huge trade surplus and resolve trade conflicts.

But the Guangdong Toy Industry Association and Shenzhen Toy Industry Association also struck an optimistic note by saying new regulations and restrictions would force more than 5,000 toy manufacturers in Guangdong province - 80% of which are processing and manufacturing firms - to undertake an economic restructuring to maintain their growth.

"The increasingly stringent regulatory requirements in relation to environmental protection and export are an issue facing low-end and labor-intensive enterprises, which could help weed out the backward and labor-intensive industries and enterprises in the province,'' said Zhang Naijin, director of the regional development center at the Management Science Research Institute.

Olivia Chung is a senior Asia Times Online reporter.

(Copyright 2007 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)


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