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    China Business
     May 19, 2011


Crash course in political risk for Taiwan's tourism
By Jens Kastner

TAIPEI - Taiwan has had a foretaste of how a mainland Chinese boycott of cross-strait tourism could look like, three years after President Ma Ying-jeou's Kuomintang government allowed in tour groups from across the Taiwan Strait.

Local airlines, boosted by dreamlike occupancy rates on their cross-strait flights, saw their shares rising by more than 100% as the flow of mainland tourist groups gathered strength once Ma had opened the cross-strait gates, while tourism destinations scattered across the island have been reaping handsome profits.

Numbers will grow even faster following Taiwan Premier Wu Den-yih's announcement on Tuesday that independent mainland

 
visitors - dubbed free independent travelers - will be allowed to visit the island from next month, starting with a maximum of 500 a day. Several aspects of the Taiwan economy will benefit.

But gates that can be opened can also be closed, and the Taiwanese side is not the only party that can decide the if and the when. Any day, Beijing could prevent its citizens from crossing the Taiwan Strait if developments on the island were to run counter to its wishes.

In no time at all, the gold rush-like euphoria brought about by mainland tourist arrivals would turn into a major hangover, possibly reining in Taiwan's current or future leaders. A scenario in which Beijing could justify halting all or part of cross-strait travel without even being suspected of political blackmail was recently made apparent.

During the past 10 months, so many accidents occurred in Taiwan involving mainlanders traveling in package tours that some Taiwanese say they have been losing their lives like flies. During last year's Typhoon Megi, 20 mainland tourists were killed by landslides on a steep serpentine coastal road, while 19 narrowly escaped death after a boulder crushed their bus.

In April, an alpine railway train overturned after being struck by a falling tree; five mainland tourists were killed and 109 passengers, most of them also from the mainland, were injured. Two weeks later, four members of a tour group from Shanghai were lucky to suffer only broken ribs and bruises after their bus rammed into a cliff.

Although it was clear that the island's prevailing "close enough is good enough" attitude towards road and rail traffic was to blame, Taiwanese officials were quick to label the accidents as acts of God.

Even so, the carnage didn't go unnoticed on the mainland. During the seven days before April 27 - the day the train derailment occurred - the daily average of mainland tourists visiting the island hit a high of 5,681. (The daily quota is 4,000. If that number is exceeded on a given day, it is applied against days that see fewer arrivals.)

Then, in the so-called Golden Week - China's seven-day holiday spanning May 1, when numbers are supposedly at their highest - arrivals suddenly declined by 20% year-on-year, and this despite only a maximum of 3,000 Chinese tourists being allowed to visit Taiwan daily in 2010.

The Taiwanese Tourism Bureau indirectly acknowledged that the unprecedented decline might have been related to the stream of accidents. What augured particularly badly for Taiwan's high-flying cross-strait tourism ambitions was that Shao Qiwei, director of the China National Tourism Administration, called into question the whole idea of letting mainland tourists spend their holiday yuan in Taiwan, and implied that the large and sudden drop in Golden Week arrivals indicated that Beijing had indeed orchestrated something that had cut off the tourist flow.

"If there is no safety, then there is no tourism," Shao declared, according to China News Service, the mainland's second-largest state-owned news agency.

Although Shao's explosive statement has been insistently played down by the Taiwanese Tourism Bureau, with the bureau's director general Janice Lai assuring, "We have not heard of any action taken by China that discourages its people from coming to Taiwan," the damage was done.

Shao's statement and the eerily steep Golden Week drop revealed how an inconspicuously packaged mainland boycott of cross-strait travel could well come about.

Taiwan's leaders can ill-afford risking the cross-strait tourism flow being halted by Beijing for whatever reason and under whatever pretense. The mainland has become the fourth-largest international spender on travel, after Germany, the United States and Great Britain. It is expected that by 2015, its citizens will spend US$110 billion annually on their trips abroad.

Recognizing that 17 million mainland tourists visited Hong Kong last year, contributing significantly to the economy there, the Ma administration has been more than eager to reach a deal with Beijing to pave way for the first batch of free independent travelers to visit Taiwan during the three-day Dragon Boat Festival break, which begins on June 6.

With an agreement in place, the number of mainland visitors to Taiwan could surge to 2 million this year, up from 1.2 million, bringing in US$2 billion, in 2010, according to Agence France-Presse. (Taiwan media supporting the KMT government give considerably higher figures). The prospect has encouraged the cabinet-level Council for Economic Planning and Development to predict the island's private consumption will grow at its strongest pace in seven years at 3.94% in 2011.

The local stock exchange is also expected to be affected significantly. The advent of individual tourism is cited as one reason the benchmark TAIEX, which is hovering around 9,000, could climb to 9,500 or 9,600 in the second half of this year.

Demand will also rise for cross-strait flights - average occupancy is already at 85.8%. The Civil Aeronautics Administration believes the number of direct cross-strait flights will increase to 500 per week from the current 370.

Shares in China Airlines, the Taiwanese flag carrier, last year rose 122% because of cross-strait demand, a trend that is going to be further propelled by the arrival of independent mainland travelers. The amount of land bought by foreign investors in March was up five-fold from the same period last year, a gain all but entirely attributed to anticipation surrounding the arrival of individual mainland travelers.

Intriguingly, the Taiwanese themselves don't seem overly worried about a possible easy come, easy go policy for their cross-strait neighbors or its consequences. When approached for comment by Asia Times Online on the prospect of a mainland boycott on cross-strait travel, observers played down its potential significance.

"How much Taiwan actually benefits from [mainland] Chinese tourists at the end of the day has always been debatable here," said Huang Hua-hsi, a Taiwanese legislative assistant. "Until individual travelers can come, ordinary people and businesses wouldn't be much affected if Beijing suddenly closed the gates."

He believed the mainland would in any case not opt for an island-wide boycott if it wanted to use tourism as a political tool, but could take different stances towards regions of Taiwan administered by the Beijing-friendly ruling Kuomintang (KMT) and those run by the less Beijing-friendly opposition Democratic Progressive Party (DPP).

"To meet its political objectives, Beijing could stop tourists from visiting the DPP's south while encouraging them to travel to the KMT's north," said Huang.

In 2009, mainland tourists avoided the southern city of Kaohsiung after the Tibetan spiritual leader the Dalai Lama had been invited there and a documentary on Rebiya Kadeer, an exiled Uyghur activist, was screened at a local film festival. The tourism sector in Kaohsiung suffered from such a drastic drop in visitor numbers that the city and Taiwan's other municipalities and counties have since then carefully avoided repeating Kaohsiung's mistake in cocking a snook at Beijing.

Professor Yungnane Yang, chair of the Department of Political Science and Institute of Political Economy at National Cheng Kung University, indicated that recent developments regarding safety issues and past boycotts cannot simply be lumped together, even though the economic effects would much be the same.

"I believe safety issues are always an important point to mention and to be considered in policy-making. Therefore, I believe it is no surprise that the Chinese government wants to do something to protect its people," he said.

It was also important to consider whether any mainland curb on cross-strait tourism came with preconditions attached.

"It would be a rational regulation if the Chinese government limited a boycott to a certain period or to a certain extent, meaning that the regulation would be canceled if the Taiwan government met some safety criteria. Only if the boycott doesn't come along with preconditions, it would be a political one," said Yang.

Jens Kastner is a Taipei-based journalist.

(Copyright 2011 Asia Times Online (Holdings) Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)


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