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    China Business
     Jun 27, 2012


'Highest' building defies China bubble
By Brendan O'Reilly

China's Broad Sustainable Building (BSB), a construction company based in Changsha, provincial capital of Hunan, has announced its intention to construct the world's tallest man-made structure. The company's proposed 220-story "Sky City One" in Changsha would be 828 meters high - ten meters taller than Dubai's Burj Khalifa. What is more, BSB claims the entire structure could be assembled in 90 days - between November 2012 and January 2013.

Sky City One exemplifies both the positive and the negative aspects of China's current economic situation. China's economy relies on an impressive ability to construct massive projects quickly, and with relatively low costs. On the other hand, the singular obsession with construction and real estate reveals the

 

weak side of China's economic engine, especially as the housing market continues to show signs of a slowdown.

BSB claims that the actual construction of Sky City One may take only three months. This is not necessarily an overenthusiastic boast. BSB has already built a 30-story hotel in 15 days. The key to BSB's ability to construct buildings at such impressive speed is the use of prefabricated materials. According to a company spokesperson, 95% of Sky City One will be manufactured offsite before ground is broken at Sky City's location. [1]

Not only is Sky City One scheduled to be built at breakneck speed; it is also going to be built on a low budget. The estimated cost of the world's newest tallest building, with 1.61 million square meters in total floor space, is only $628 million - less than half of the Burj Khalifa's US$1.5 billion price tag.

The good
Sky City One is a perfect microcosm of the three most obvious strengths of China's economic engine: the ability to create massive projects, the capacity for rapid execution, and low costs.
Construction cranes are a ubiquitous sight in urban China. Massive apartment buildings, shopping malls, and factories are constantly opening their doors. In the past decade, 35 square kilometers of shopping centers have been built or are currently under construction. [2]

Besides these myriad private developments, there has been an enormous investment in public works. The speed at which some of these projects have been implemented is nothing short of remarkable. China began construction of high-speed rail lines in 2005; by 2013 China will have more serviceable kilometers of such lines than the rest of the world combined.

It is important to note that China's breakneck growth over the past three decades has relied heavily on the relatively low cost of Chinese labor. However, as the cost of labor rises, the Chinese economy still has an edge due to its contemporary position as the world's manufacturing center. It is much more cost-efficient to open new factories in areas where many factories already exist, due to the presence of parts suppliers and existing transportation infrastructure.

Sky City One also exemplifies China's push to develop its interior. The world's tallest man-made structure is scheduled to be constructed not in Beijing, Shanghai, or Guangzhou, but rather in unheralded Changsha, home to BSB's headquarters and ranking around 30th among China's most populated cities.

That Sky City is planned for Changsha is symbolic of the central government's deliberate policy to increase investment and economic opportunities in inland provinces such as Changhsa's Hunan, which have lagged economically compared with coastal regions - Hunan's per capita gross domestic product is less than half that of coastal Zhejiang, the country's richest province.

The bad
A conspicuously negative aspect of China's contemporary economy is also exemplified by the Sky City proposal. Most of the building's floors are set aside for housing up to 174,000 individuals, while many experts believe that China is still skirting a significant real-estate bubble. Average home prices soared 300% between 2005 and 2009. [3] The central government, fearing a burst, has taken measures to deflate the sector, including heavy taxes on second-home ownership, and higher mortgages and down payments on homes.

As building continues apace, prices are dropping in most major cities. New housing prices reached a sixteen-month low in May 2012. Hardest hit has been Wenzhou, in Zhejiang province, where prices are down 14% from a year ago.

Part of the cause for the rapid rise in housing prices has been a conflict of interest between the national and local governments. The national leadership values social and political stability, and fears the unpredictable effects of a housing bubble. Local governments, on the other hand, receive roughly 30% of their revenue from long-term leases to developers. [4] As the real-estate market faces a correction on the national level, some local governments have taken the initiative to stimulate the local market through tax breaks.

The Sky City project has received local government and now must wait on the nod from the national authorities.

Broad's vision
Although the positive and negative aspects the Sky City proposal are indicative of the overall condition of China's economy, the company that plans to carry out the project is anything but typical. BSB is a curious outlier in the crowded field of ambitious Chinese corporations.

BSB is the construction subsidiary of Broad Group, a company founded in 1988 by Zhang Yue with an initial investment of about $3,000 to design and manufacture safe industrial boilers. Big success came by making energy-efficient absorption chillers, which use a local heat source such as natural gas, instead of relying on the electric grid.

Broad Group has a stated commitment to environmental protection. According to company literature: "BROAD Group is an enterprise based on the vision of unique technologies and the philosophy of preserving life. All BROAD products and services have essentially optimized human life and the environment of the earth."

This lofty claim is not entirely excessive. The company's absorption chillers are relatively environmentally friendly compared with more traditional compression coolers. In the early 2000s, Broad Group refused to manufacture these (despite a potential for huge profits) because of the negative impact of compression cooling systems on the environment. [5] Last year, the United Nations Environmental Programme (UNEP) awarded Zhang Yue its "Champions of the Earth" reward.

A UNEP report on the devastating 2008 Sichuan earthquake specifically praised Broad Group's commitment to safe and sustainable design (its buildings are planned to withstand 9.0 magnitude earthquakes): "Once it is finalized, a modular, earthquake-resistant and environmentally friendly structure such as the one developed by Broad Air is expected to have a significant international potential."[6]

Broad Group is not only distinct in its environmental commitment - there are some potentially unsettling aspects to the company. Its "Broad Town" headquarters boasts a 40-meter tall Egyptian-style pyramid. New employees are put through a military-style "boot camp" for 10 days to promote discipline and instill company values. [7]

Regardless of the idiosyncrasies of Broad Group, its ambitions are indicative of China's economic promise and peril. Sky City will rely on China's economic strengths while at the same time being particularly vulnerable to potential economic weakness. The project may be a singularly impressive engineering feat, but its long-term economic success depends on the ability for China to deflate its housing bubble without harming other sectors of the economy and avoiding a catastrophic burst.

Notes:
1. Chinese company plans to build the world's tallest building in only 90 days, Wired, Jun 15, 2012.
2. "World's Largest Real Estate Bubble" Has China Worried, International Business Times, Jun 19, 2012.
3. Ibid.
4. Ibid.
5. Mr Zhang Builds his Dream Town, The Atlantic, March 2007.
6. Building Back Better, United National Environment Programme, June 2010.
7. Mr Zhang Builds his Dream Town, The Atlantic, March 2007.

Brendan P O'Reilly is a China-based writer and educator from Seattle. He is author of The Transcendent Harmony.

(Copyright 2012 Asia Times Online (Holdings) Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)





Broad's Zhang builds for a cleaner world (Apr 9, '11)

China's rich too fast, too furious (Jan 10, '09)


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