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    China Business
     Jul 6, 2012


BOOK REVIEW
China's take-off riddle
China Airborne by James Fallows
Reviewed by Benjamin Shobert

Nuance about China evades too many current authors who seek to write something compelling, insightful and useful about the country. The great temptation is to force a world view on top of China, some sort of systematic method of understanding the country, rather than acknowledging the enormous complexities and uncertainties that surround its jarring brace of modernity.

This is partially why so much of what is written about the country tends to fall into one of two camps: absolute conviction that its internal contradictions will ultimately tear it apart, or complete doe-eyed marvel at the Beijing Model and its ability to coordinate government and free-markets at a time when both have seemed to

 

be particularly feckless agents in the West.

Another way of understanding these two camps is to recognize the tendency of those more pessimistic to have an "either/or" view of the country, versus those with a more elastic view of China to be able to embrace a "both/and" frame of reference.

The harsher "either/or" has grown in influence as the economic and political malaise in the United Sates has intensified, making it more difficult than ever to have a coherent and balanced conversation about where China is a worthwhile partner, but also a strategic competitor. This is no surprise given that the US' internal political conversation is marked by the same need to push nuance aside and starkly compartmentalize what has historically been a rich and diverse group of policies and opinions.

Thankfully, James Fallows' most recent book, China Airborne, manages to focus its readers on a holistic, humble and balanced view of China. Fallows does this by evaluating the country's development of a domestic aviation sector. It is impossible to envision China's success over the past 30 years absent a safe and vibrant commercial aviation infrastructure.

The many American and European businessmen and women who first made their way into the country were willing to encounter all sorts of cultural peculiarities and business oddities provided they could be confident in their safety traveling into the country. This confidence belies the chasm that existed between the commercial aviation standards when China was first opening to the West and when these adventurous business-folk began to enter.

Writing about Kissinger's first trip into China aboard a Boeing 707, Fallows notes that China lacked the ability for Kissinger to safely deplane the 707: "When the 707's doors opened, they would be some twenty feet above the runway, and at a different height from the Soviet-made planes. Would the VIP passengers have to jump, or climb, to reach the movable stairways the Beijing authorities had on hand?" (p46)

One can only imagine the sort of more substantial and troubling issues related to aircraft maintenance and air traffic control that existed then, which have largely been resolved now, as part of China's modernization.

Fallows also observes the central role aviation has played in China's economic development. Without a doubt, China's manufacturing pre-eminence would have been seriously limited without the advent of cost-effective air freight, which has allowed the country to make up the inconvenience of being so far away from its export markets with the velocity by which prototypes and short lead-time manufactured goods can make their way out of the country. The on-line Apple store's ability to ship an iPad with your name laser-etched on the back for you to receive a couple of days later speaks to this truth.

As Fallows makes abundantly clear, the commercial aviation sector does not only provide us with a way of understanding where China has come from, it also points us in the direction of where the country intends to go. Specifically, China's pursuit of a domestic airline manufacturer that can compete against Airbus and Boeing.

The Commercial Aircraft Corporation of China (COMAC) and its ARJ21 and C919 represent the first forays by Beijing to develop a national champion in the aviation sector. Given the country's successful pursuits in clean technology and high-speed rail, many believe it is a mistake to under-estimate China's ability to ultimately field a meaningful competitor to Airbus and Boeing. Fallows understands that China's ability to achieve this is not simply a matter of internalizing the necessary technology, but also addressing the many commercial issues that could prevent a vibrant aviation sector from ever being accepted outside of China.

If China is successful in doing this, it may well be not only a function of China's domestic efforts, but also due to miss-steps by the incumbents, Boeing in particular. Writing about Boeing's controversial development and manufacturing model for the 787 Dreamliner, Fallows notes, "With the 787, Boeing outsourced not simply specific components but much of the design and integration of the aircraft, which had been its distinguishing advantage." (p152)

While this observation is specific to one particular critique of Boeing's outsourcing strategy, it also goes to Fallows' larger point about whether the current United States view of China owes more to China's success or American short-sightedness.

Writing about what he calls "The Chinese Master Plan", Fallows points out that "For China, the heavy investment in roads, ports, power stations, train lines, and so on has been, like many of its other growth strategies, so successful that it has bred a different kind of problem. The consequences of more than a decade's worth of overinvestment are as important in shaping China's choices, and its outlook on new industries like aerospace, as the consequences of long-term underinvestment are for the United States." (p84)

This one paragraph captures the nuance that evades so much contemporary discussion about China: its successes are acknowledged, the downside risks presented, but always with an eye towards what America should take away from watching China's relentless and single-minded push forwards.

In this way, Fallows manages graciously but directly to present an alternative to those who would have Americans understand China through the "either/or" paradigm. Towards the end of his book, he writes "The contradictory signals from China - the magnificence of the country's hosting of the 2008 Olympics; the crackdown on all dissidence during the Olympics - make us eager for the choice to emerge, clearly and definitively, to end the suspense that has been building for forty years, since Richard Nixon's 1972 visit, so we can know whether to regard China as friend or foe." (p190)

He never backs away from the internal tensions that critics dwell on; but he also refuses to throw his hands up in despair over the country's struggle to rise above these. The avoidance of certainty about where China is going to end up may frustrate some readers of China Airborne, but it also reflects the humility of someone who appreciates how the country's many internal contradictions have at times been the secrets of its success.

Where critics propose that China must be either a competitor or a partner, Fallows suggests it can be both America's competitor and partner. He manages to walk this fine line without glossing over the many strategic or ideological differences that exist between American ideals and how China manages itself.

Similarly, China Airborne intentionally works to avoid the fallacy that either China's economy and social construct must implode (a line of thinking likely to become more popular as their domestic economy weakens), or they will come to dominate the globe economically and militarily (the latter being the proposition of those who believe the 21st century will inevitably be China's).

Rather, Fallows acknowledges that China's economy could both face major short-term structural problems but also persevere and evolve a uniquely Chinese solution to these problems, one many in the West would neither anticipate nor likely be advocates for.

Readers are likely to finish China Airborne with one question left un-answered: will China's embrace of globalization be good or bad for the world? Not necessarily because of its own actions, but more because of how the world reacts to China's success.

Fallows does a very good job presenting anecdotally and qualitatively the ways in which China's entry into the global economy has been good for it and how it has benefited American consumers and businesses thus far.

Yet it is difficult to put his book down and not wonder if China's emergence might prove destabilizing less because of any direct action it takes, or any philosophical quandary Beijing's success poses for Western governments, but rather because these same governments acted with partisanship and passivity during a moment in time when China's momentum should have provoked action and investment.

This unanswered question may ultimately prove to be the most important one students of US-China relations would do well to pursue.

China Airborne by James Fallows. Pantheon (May 15, 2012). ISBN-10: 0375422110. Price US$25.95, 288 pages.

Benjamin A Shobert is the Managing Director of Rubicon Strategy Group, a consulting firm specialized in strategy analysis for companies looking to enter emerging economies. He is the author of the upcoming book Blame China and can be followed at www.CrossTheRubiconBlog.com.

(Copyright 2012 Asia Times Online (Holdings) Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)





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