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According to Forrester Research, e-Commerce sales will increase 19%
year-over-year, rising to $229 billion in 2008 from $95.7 billion in 2003. With
so many commercial sites on the Internet all vying for the same consumer
dollars, it is becoming progressively more difficult for businesses to stand
out and find their market. The solution to this ever-growing challenge is
Search Engine Marketing: an integral part of WSI Internet Franchise
industry-leading Internet Solutions for small- to medium-sized businesses.
Customers who already know a business’ web address will have little problem
finding and utilizing a site, however, this makes up a very small percentage of
the potential clientele who use the Internet every day. Research shows that the
majority of Internet users rely on search engines like Google™ and Yahoo™ to
quickly locate the products and services they need.
While few would discount the value of being listed in a search engine—a process
that can take weeks or months, depending on the service—many don’t realize that
simply being listed isn’t enough. Not anymore. Sites must rank among the top
search results if they ever hope to see a user click-through. By employing WSI
Internet Franchise Search Engine Optimization strategies, sites not only get
listed within days, they also appear at the top of search results where
interested consumers are looking for information.
One highly effective Search Engine Marketing option offered by WSI Internet
Franchise is known as “Guaranteed Inclusion”. This traffic generation system is
becoming increasingly popular among WSI clients because the results are
guaranteed. In order to drive this guaranteed traffic to client sites WSI
Internet Consultants must first create a profile of a business’ potential
prospects. Then, through a proprietary process which involves analyzing
millions of “traffic-trails” on the World Wide Web, the WSI Internet Consultant
will identify the exact targeted search terms and phrases that these prospects
are currently using to identify products and services similar to the ones being
offered by the business owner. Once defined, WSI Internet Consultants can
position a business so that when an Internet user enters a query using those
words or phrases into a partnered search engine, the client’s site is returned
at the top of the search results. With hundreds—and sometimes thousands—of
links being returned in any given keyword search, the advantage given to WSI
optimized sites is significant.
What’s best of all is that using WSI’s Guaranteed Inclusion system, business
owners only pay for the traffic that they get; that is, businesses only pay
when a potential customer clicks through to their site, making this an
extremely controllable and cost-effective method of reaching a wide audience.
This is especially important for WSI’s target market of small- to medium-sized
businesses, where budgets don’t allow for large-scale “broadcast” advertising.
WSI clients determine how much they wish to pay for the service each month,
allowing them to easily set out and manage their online advertising budget.
WSI’s Guaranteed Inclusion system is also extremely flexible, as keywords and
phrases can easily be changed to improve results, take advantage of seasonal
opportunities or target different market segments. WSI Internet Consultants
continually monitor their clients’ campaigns and suggest modifications whenever
necessary to ensure consistent top rankings according to the business goals of
their clients. This is an important competitive advantage on today’s Internet
where sales are won and lost in the time it takes to enter a few keywords and
hit “Search”.
WSI, headquartered in Toronto, Canada, is ranked the #1 Internet Services
Business in the world and the 4th fastest-growing International Franchise. With
systems that have been developed, utilized and proven by over 700 Internet
Consultants in 87 countries worldwide, WSI delivers thousands of e-Business
solutions to small and medium sized businesses annually.
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