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    Front Page
     Jun 24, 2008
CAMPAIGN OUTSIDER
California dreaming for John McCain
By Muhammad Cohen

LOS ANGELES - It took nearly two weeks in California until I saw a John McCain bumper sticker. But I didn't see any Barack Obama (or Hillary Clinton) bumper stickers either. California is a critical state for the Democrats in the presidential race, holding a nation-high 55 electoral votes. So far, by my count, the presumed Republican nominee leads 1-0.

The Republicans haven't carried California since George H W Bush won it in 1988, but McCain, the senator from neighboring Arizona, promises to challenge the Democrats here. Bush's 1988

 
California gold strike capped a run of six straight Republican wins in California. In fact, between Harry Truman's upset win in 1948 and 1992, the Democrats won California only once, in Lyndon Johnson's 1964 rout of Barry Goldwater.

Losing California would mean game over for Democratic Party hopes of capturing the White House. Even if McCain can't break the Democrats' four election winning streak in the Golden State, effort exerted to hold California means less time and money for other states. But McCain's quest is far from hopeless. McCain hopes to occupy the middle ground and paint his opponent as a radical liberal, as Poppy Bush did with Democratic rival Michael Dukakis in 1988. Moreover, as in 1988, California has a Republican governor.

Californians buy more petrol and pay more for it than other Americans. Prices in southern California already have reached US$4.60 per gallon, boosted above prices in other states by California's special fuel blending requirements to minimize pollution. While Californians are very protective of their state's environment, McCain's willingness to drill in other coastal, wilderness and wildlife areas will certainly find favor in conservative stronghold Orange County and other bastions of conservatism.

Twins?
Rising right along with fuel prices (and temperatures here, topping 100 degrees Fahrenheit, 38 Celsius since late last week), California's unemployment rate has reached 6.8%, up 0.6 percentage points in May. Whether the news on the economy works for or against McCain will be a key to the election here and nationwide.

Voters could decide to blame McCain for George W Bush's policies that have contributed mightily to the current mess. From the war in Iraq to the shoddy oversight of credit markets, Bush administration policies put the US in its current economic spot. Even when the administration was patting itself on the back for the strength of the economy, its cocktail of tax cuts for the rich and deficit spending produced growth with minimal job growth. Voters could decide Republicans should suffer for their policies that have brought on the current economic mess. In that case, McCain loses.

The Republicans have a counter argument that could prove extremely effective. "Even in this terrible economic climate," they'll say, "Democrats want to raise your taxes." It's a simple point and, if it gains traction with voters, McCain could win.

"That could be a problem," Los Angeles-based legal analyst for radio's Ed Schultz Show Norman Goldman concedes. A self-proclaimed liberal, Goldman believes the war in Iraq and the economy will drown out all of the other noise Republicans may make. They can raise questions about Obama's patriotism, call him a liberal, or try playing the race card. But Goldman says it will come down to the war and the economy. He believes the desire for change is so overwhelming that Obama will be elected.

Collateral damage
In fact, Obama's status as the presumed Democratic nominee alone tells Goldman how much the tide has turned. "We had [Richard] Nixon, and I thought that was as bad as it could get. Then we had [Ronald] Reagan, and I thought, 'Okay, we've hit rock bottom, it can't get any worse.' Then this guy Bush ..." Goldman says, trailing off and shaking his head. "They've screwed things up so badly that even with a black man with a funny name nominated for president, the Dems will win. That would have never happened under other circumstances. It's like 1932 - great leaps forward come in hard times."

It took unusual circumstances for another American with a funny name and a foreign father to become California's governor. Arnold Schwarzenegger took office in a recall vote in 2003 and was elected to a full term in 2006. Celebrities turned politicos are nothing new for California, though. Clint Eastwood and Sonny Bono served as mayors, song and dance man George Murphy was a long time member of Congress, and, of course, Ronald Reagan started his second career as California's governor.

The Governator (combining his political title with his title role the Terminator film series) rode his popularity into office, but has had a rough ride there. California state government remains hamstrung by radical anti-tax sentiment. Proposition 13, passed back in 1978, limits local property taxes to 1% of assessed value and requires a two-thirds vote of both houses of the state legislature for all tax hikes. As a result, California now ranks near the bottom of expenditures per pupil and student performance in education and suffers for chronic budget gaps. Californians rely on the state for their beloved freeways, for parks, for one of the most extensive university systems in the nation; they just prefer not to pay for it. That brand of economics is the real American dream, California style.

That radical, anti-tax sentiment gives McCain a prayer to win the state. Mixing tax cuts with a libertarian message of getting government off your back could be a winning message for McCain beyond the conservative choir concentrated in Orange Country, south of Los Angeles. Schwarzenegger backs McCain and can be expected to campaign vigorously for him. (Perhaps Schwarzenegger's Kennedy clan wife, Maria Shriver, will campaign for Obama.) But to keep conservatives on board, McCain can't combine his fiscal conservatism and maverick image with Schwarzenegger's moderate positions on social issues like abortion and same-sex marriage. McCain also can't play the role of newcomer as Schwarzenegger did.

Judgment day
"People voted for Schwarzenegger because he represented something new, a different kind of politics," one liberal activist who asked not be identified because he does business with state agencies. "He's still popular personally. People liked it when he called the Democrats 'girlie men' because it was different. It wasn't the usual stuff they were used to hearing from politicians, and that's what they wanted. But they're realizing that's not enough to fix the state's problems."

Perversely, that's good news for McCain's California dreaming about winning the state in November. Californians have seen the new politics that Obama promises, and, so far, it hasn't work. Schwarzenegger brought a fresh breath of air to Sacramento, the state capital, pledging to reach across the political divide to create a new coalition to end the state's political gridlock. His efforts to bypass the legislature in 2005 through a series of ballot initiatives failed. Forewarned should be forearmed, and Californians may treat Obama's promise of post-partisan government with a particularly healthy does of skepticism that it deserves. That could turn California voters away from the Illinois senator, thinking they've seen this movie before and know the unsatisfying ending.

The downside for McCain is that despite the failures of his administration, Californians aren't ready to tell Schwarzenegger "hasta la vista, baby". He can't run for governor again due to term limits, but there's enthusiasm from him to run against arch liberal Democratic senator Barbara Boxer in 2010.

Schwarzenegger may not be perfect in the role of politician but he's a star, and California, home of Hollywood, runs on star power. In the race between Obama and McCain, it's not hard to tell who the star is.

Former broadcast news producer Muhammad Cohen told America�s story to the world as a US diplomat and is author of Hong Kong On Air (www.hongkongonair.com), a novel set during the 1997 handover about television news, love, betrayal, high finance and cheap lingerie.

(Copyright 2008 Asia Times Online (Holdings) Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)


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