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     Oct 13, 2007
Page 2 of 2
Ben, beef and Buddha
By Chan Akya

prosperity and true to form the current bout of rising markets has contributed to sharp increases in the prices of staples. I wrote about this a few months back (3), arguing that China will have to loosen its currency peg in order to reduce politically sensitive inflation, but clearly the export lobbies continue to have greater success than people's deputies within the Communist Party. Then again, recent events in Burma (or Myanmar as the world's



communists and this publication call it), where the normally stable populace erupted after a long-term economic decline that resulted in their purchasing power plummeting to near zero, would probably help change this equation for China.

For an example of a country that keeps the voice of the public above that of business lobbies, Asia doesn't have to look further than India. By allowing its currency to appreciate - the rupee is now below the important 40 level against the US dollar - the country has reduced the cost of food imports, thereby keeping its populace happy. Indeed, inflation in India is now at its lowest (3.8%) in recent history even though food prices are rising at over 7%. In India though, the rise in food is led by fruits and vegetables rather than meat-related products, and is a result of farmers allocating more land to staples such as wheat whose prices have been going up steadily. The reasons for wheat prices rising have been explained in "A quick aside" below.

Not having adequate control on monetary policy might be okay for the Americans and Europeans, but it is distinctly not alright for Asians who still have a century of economic growth ahead. The choices are therefore to allow currencies to increase against the US dollar, or look for alternatives that help to constrain the demand side of the equation. Asian central bankers do not have enough political strength to put in effect the first alternative, in effect leaving the second idea as the only real path available.

A quick aside
Perhaps a quick view of the economics of meat would help here. Cattle, pigs (livestock) and poultry raised for their meat consume more food grains than people do directly. Global livestock numbers exceed the human population, which effectively implies that the main consumption of food grains is for raising meat. Rising demand for meat thus has an exponential impact on the demand for food grains, in turn causing inflation in food prices across the chain.

Raising livestock causes efficiency gaps in the food chain, due to the need for sustaining life. Put simply, a calorie from meat is produced at the expense of more than 4 calories from food grains. This clearly positions the consumption of meat as a luxury good which guarantees that the price of meat would be higher due to associated costs. However, governments across G7 have consistently provided financial subsidies to farmers that are aimed at keeping input costs low enough for them to make a living from selling meat products, which is why Europe has an interesting position of mountains of food along with rising subsidies.

The environmental impact of livestock is also negative - for example, more than 60% of methane emissions globally come from cattle. As I wrote in a previous article (5), allowing a negative economic good to be priced at zero causes the obvious reaction of mispricing, which is observed in this case as well as farmers around the world increase their livestock due to rising demand for meat.

Alternative way out
The way out of this self-created mess is for the major G7 economies as well as emerging markets to turn the clock back on meat consumption, in effect reducing the demand for both dairy and meat products. Fortunately for anyone grappling with the sheer difficulties associated with propagating this diet, there is a centuries-old religion that stands ready to do just that.

Buddhism is forever associated with the principles of non-violence and kindness of human beings to each other, as well as to other animals. Whilst not prescribed as a basic principle of life in the holy texts, Buddhists generally abjure meat. Their pacifist principles are broadly applicable to solving the most intractable crises in the world, including those of the Middle East. The centuries of debate between Buddhists and other religions, including Hinduism, have produced more than adequate philosophical sophistication in dealing with intellectual challenges from the well-to-do. Then again, people don't have to convert to Buddhism to follow the principles laid out.

Accepting the religion or at least its principles therefore carries with it a steady decline in the demand for meat and related products, which will help the US Federal Reserve, the Peoples Bank of China and other central banks to cut inflation expectations at home. In turn, this helps to engender greater efficacy for monetary policy. Given that markets love to listen to the Fed chairman, perhaps it makes sense for him to be the first to recommend the Buddhist way of life, in some suitably informal chat - perhaps a quiet word to Maria Bartiromo (5) would do the trick.

Notes 1. Asia and the vicious cycle of bank bailouts
2. Pork barrel politics
3. Deja-wu: Why China must revalue
4. Food and Agricultural Organization, www.fao.org 5. News anchor for CNBC, an informal conversation between the two earlier this year was mis-represented as the Fed's official position and led to significant market volatility in its aftermath.

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