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     Jun 14, 2008
<IT WORLD>
Fruits for suits
By Martin J Young

HUA HIN, Thailand - Apple Inc's instinct for style and ability to marshal innovative technologies into an eye-catching product, in this case the iPhone, has propelled the computer company into the ranks of the world's top three largest smartphone makers by sales.

Apple racked up 1.7 million sales in the first quarter to secure 5.3% of the market, according to an estimate by researcher Garter. That is a long stretch behind Nokia, which tops the pile with 14.6 million units sold and a 45.2% market share. Third-placed Research in Motion, maker of the business-friendly BlackBerry, will however be looking over its shoulder as it seeks

 

to protect its 13.4% share with 4.3 million units sold.

Apple chief executive Steve Jobs is coming gunning for BlackBerry and its large contingent of business-related customers, with a third-generation iPhone that will allow faster access to the Internet and speedier download of files.

At the same time, Apple is expanding the number of countries in which it has secured network deals for its fashion icon, including it hopes China, the world's biggest mobile-phone market.

The smartphone market continues to expand in the US despite economic concerns - driven by strong advertising and promotions more devices reached mass market prices - and overseas demand remains strong.

Since the launch of the iPhone last June, an estimated one third to half of all units, originally designed to operate only on AT&T networks in the US, have been shipped overseas. Hackers quickly found out how to unlock the phones so that they can be used on other networks in other countries.

Apple announced a new iPhone this week for use on third-generation data networks which, the company hopes, will stem the flow of unlocked phones. The new 3G units will be available in far more countries that the original iPhone as Apple has added 22 to the list. It hopes to reach 70 by the end of the year and eliminate the main incentive for unlocking the phones.

Additionally, Apple is abandoning its previous arrangement with carriers, which forced buyers into using their services only - unless they unlocked the phone and enjoyed the freedom of choice. The new phone will be subsidized by the service providers, which hope to make up the cost difference by locking customers into two-year subscription contracts and charging them hefty fees for cancelation.

Apple previously tried to secure the phones with software updates but that approach failed. Numerous companies and websites offer unlocking services or unlocked phones for a little extra cash to those who want the choice. Software is also freely available online for individuals to unlock their phone, which is perfectly legal under federal law.

The new iPhone itself is nothing revolutionary. It addresses a few problems people had with the existing generation, such as low battery life, international availability, 3G and pricing - the new phones will be priced at US$199, half that of the original. Even so, these changes seem to be compromised by the fact that users will still be locked into service contracts.

Hackers and companies offering unlocked units may have been initially worried about the new release but people will always want the freedom to select their service provider. International travelers wanting to avoid heavy roaming fees from providers in their own countries are more likely to want an unlocked phone as will the thousands of potential customers in countries that are not on the Apple approved list.

WWDC08
Apple boss Jobs declined to deliver any surprises to the faithful who attended the Apple World Wide Developers Conference 2008 in San Francisco this week. The annual gathering is aimed at hardware, software and mobile developers, computational scientists, IT managers, and system administrators. Jobs took the stage on Monday to announce and promote the new 3G iPhone and the latest version of OS X 10.6, Snow Leopard.

A number of guest speakers showcased some of their products and gadgets that will work with Apple's systems. Most of these were third-party iPhone extras, which included blogging and news tools, eBay plugins for mobile auctioneering, a few fancy games, and friend-finding location applications.

Industry
Talk of a merger between software giant Microsoft and Internet pioneer Yahoo has at last been killed off. The courtship is over but it is unlikely that they'll still be friends. Yahoo on Thursday said it would be entering into an advertising deal with Google that could boost cash flow by up to $450 million in the first 12 months, with Google allowed to put its search ads on Yahoo's websites.

The move could raise a number of antitrust issues, given the dominance Google already has in the market. Yahoo shareholders won't be pleased with this latest deal, especially billionaire investor Carl Icahn, and neither will Microsoft, which is still seeking alternatives to increase its Internet advertising revenue.

Yahoo's shares tumbled 10% at one stage on Thursday after the company announced that talks with Microsoft had failed. The shares at $23.52 on Thursday have tumbled 21% from the high of $29.95 reached in early February after Microsoft revealed its interest in the company.

Icahn, who has said a Microsoft takeover is the only way the two companies can compete with Google, owned 10 million Yahoo shares and options to buy 49 million as of May 15, according to Bloomberg.

Hardware
IBM researchers are working on a new system of water cooling for the next generation of computers. A prototype device has been demonstrated using thousands of ultra-thin cooling arteries which will assist in dissipating heat from chips, which are becoming more compact with each new generation. The inter-layer cooling will enable chips to be stacked vertically as opposed to the traditional method of side-by-side placement, where data has further to travel. Heat is one of the major hurdles for chip makers to overcome - as chips offer more cores and components the heat produced by electron flow from data transfer will also increase.

IBM's multi-layer, liquid-cooled 50 micron diameter tubes will offer far more efficient cooling capabilities than conventional methods such as fans and heat sinks. Liquid cooled computers are not new technology. However the new 3D chip structure is and will need advanced cooling solutions to maintain the performance increases that it boasts.

Internet
It seems that Google co-founder Sergey Brin is not content with just the Earth; he wants the final frontier. The 35-year-old president of technology for the search giant splashed out a $5 million deposit for a seat on a Russian space craft, according to tourism company Space Adventures. The flight to the International Space Station is expected to take place in 2011 and cost over $35 million for Brin's reservation. Scientific missions will be conducted on the trip, which is expected to last for two weeks and involve 150 to 200 Earth orbits. He will join an exclusive club of super-rich who have spent their fortunes on the ultimate in adventure travel.

"I am a big believer in the exploration and commercial development of the space frontier, and am looking forward to the possibility of going into space," Brin said in a statement released by the adventure tour company. Space tourism is growing though still within the grasp only of the obscenely affluent - even economy class on the Soyuz rocket is still a dream for most of us who are stuck on terra firma.

The official launch date for Firefox 3 has been set by Mozilla to June 17. The latest version of the popular browser could enter the Guinness Book of Records for the most downloaded piece of software within 24 hours as over a million people prepare to get their hands on product. The race for the world's fastest browser is on but rivals Microsoft are lagging as their next iteration of Internet Explorer, IE8, will not be ready until later this year.

Microsoft does claim that IE8's advanced Javascript engine will make it twice as fast as IE7. Mozilla have dubbed Tuesday as "download day" as they encourage users to grab the Windows and Mac versions of the browser.

Martin J Young is an Asia Times Online correspondent based in Thailand.

(Copyright 2008 Asia Times Online (Holdings) Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)


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(24 hours to 11:59 pm ET, June 12, 2008)

 
 


 

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