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Japanese chicken ban: Does it matter?
By Richard Hanson

TOKYO - "Japanese chicken banned in Hong Kong." That's about the last headline a Japanese chicken eater might have expected to read after the shock last weekend of an outbreak of the deadly avian disease known as H5N1 killed poultry in Yamaguchi prefecture, located on the southern tip of the country's main island of Honshu.

But that is what happens when people lose confidence in what they eat.

It may surprise many that Japan in fact does export chicken (some 2,900 tons to Hong Kong in the first 10 months of 2003, according to reports).

The Japanese authorities moved quickly to contain the disease, which has been linked to the death of several people in Vietnam and has also been identified in poultry in Cambodia and South Korea. The deadly human flu, called influenza A, is the same strain that killed six people in Hong Kong in 1997, according to the World Health Organization (WHO). Prior to that, the disease was thought to be transmitted only among birds.

Japan's sudden outbreak is considered to be the same strain as the one that devastated the South Korean chicken business last month, shutting down the popular shops that serve steaming chicken pot dishes to ward off chills in Korea's bitter-cold winter evenings. In December, the Korean authorities reported slaughtering 1.1 million ducks and chickens.

Japan's Ministry of Agriculture, Forestry and Fisheries ordered the culling of all chickens at about 30 farms in Yamaguchi. The Health Ministry ordered that the eggs shipped from Win Win Farm be recalled. By Sunday, the National Institute of Animal Health, an independent administrative agency in Tsukuba, Ibaraki prefecture, confirmed the nature of the disease.

The Yamaguchi prefectural government tested six farm workers and five family members to see whether they were infected. So far, only chickens have been infected. All in all, the disease seems to have been contained and the economic damage relatively small. Japan's tabloid newspapers have made much of speculation that the disease might have been carried to Japan by migratory birds (Yamaguchi prefecture faces the Korean Peninsula). That will require genetic testing of birds from the other infected areas.

A scientist at the National Institute of Animal Health, in a statement to media, did his best to ease fears of the disease spreading as long as thorough steps are taken to contain the outbreak. "By taking immediate measures, such as the slaughter of all remaining chickens at the farm, it's possible to prevent the H5N1 virus from spreading further."

That is not particularly comforting given the haste with which government has behaved in the past during outbreaks of diseases. Nor is a statement by a WHO official who is coordinating the crisis in the region. The official, in Manila, is quoted by the Associated Press as saying the virus is "a bigger potential than SARS [severe acute respiratory syndrome] because we don't have any defenses against the disease. "If it latches on to a human influenza virus, it could cause serious international damage."

Then there is the old saw that health officials offer that there is little mortal danger as long as the meat or eggs are properly cooked, even if it from an affected animal. This advice was imparted to one consumer in Tokyo after a satisfying lunch of well-cooked sukiyaki-style beef, which was (with no pre-thought) dipped delicately in a stirred raw chicken egg before consumption.

The outbreak in Yamaguchi prefecture has served as just one more reminder to food consumers and agricultural regulators that the proverbial food chain is just as frail as its weakest link. More to the point, there are no national boundaries for animal diseases. The Christmas Eve disclosure of the United States' first reported case of mad-cow disease, or BSE (bovine spongiform encephalopathy), dramatized that, as Asian import markets were shut down tight against US beef.

Japan, the largest consumer of US beef exports, moved swiftly to do so. But even as US beef sat in quarantine limbo in Japanese bonded warehouses, most Japanese shops continued sell off their stocks to consumers. (Ironically, the US still bans the import of Japanese beef, a measure taken after Japanese announced its first - of nine in total so far - mad-cow cases.)

This meant that one of Japan's most popular beef-and-rice bowl restaurant chains, Yoshinoya D&C Co, received enormous amounts of television coverage as it fretted that it would run out of its 100 percent US beef stocks. Then came the double whammy: a brand-new dish of a grilled chicken-and-rice bowl debuted just as the chicken disease struck.

The last time this bird flu struck Japan was 1925. This raises the question of where it might have been hiding for all of that time, and whether there will be a new type lurking around. That is the sort of theory held by a number of scientists who are studying the mystery of the mad-cow disease, which has yet to reveal its secrets.

In the commercial world, the providers of food are doing their best. A famous fried-chicken chain expresses confidence in its sources of healthy chicken - none from Yamaguchi. A very large hamburger chain (it should be called a beefburger) has declared next Sunday to be "Hamburger Day" and is distributing 10 million coupons that offer a buy-one-get-one-free deal.

The average consumer in Hong Kong will probably not miss, or even notice, the absence of any Made-in-Japan chicken.

The message to consumers, and regulators, is that banning something doesn't make it go away.

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Jan 15, 2004




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