TOKYO - Blogging has
come to Japan, and leading Internet firms and venture
companies see such services as a way to attract
subscribers and generate more banner ad
revenue.
A blog, or Web log, is an online journal
that can be accessed with a browser like any other Web
site. The advantage is that they are much easier to make
and update than a conventional site because they require
no special technical knowledge.
Net advertiser
Cyber Agent Inc. launched a blog service at the end of
January that quickly updates blogs to reflect e-mail
magazines. Global Media Online Inc. will begin one in
February that enables subscribers to use any address
they want for their blog. NetAge Inc. began testing a
blog service for cellular phones last fall, and plans to
turn it into a business this spring.
NEC Corp.
will begin offering a blog service this spring as part
of its Biglobe Internet service. The company may even
include functions that enable blogs to be viewed and
updated from cellular phones.
NTT-X Inc.,
operator of the goo portal site, also plans to begin a
service this spring.
(Asia Pulse/Nikkei)
Jan 23, 2004
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