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    Japan
     Apr 2, 2005
Japan's expo of contradictions
By Cem Ozturk

NAGOYA - Two green plant-like cartoon creatures of Japan's long-lost natural woodlands, Kiccoro, the "Forest Child", and Morizo, the "Forest Grandfather" - cute and ubiquitous official mascots - are overrunning the 2005 World Exhibition, known as Expo 2005, dedicated to "Nature's Wisdom". That wisdom, however, has been thwarted and perverted with concrete coastlines, cemented riverbeds, concrete and ironclad hillsides and man-planted commercial forests that afflict many Japanese with tearful pollen allergies. They - perhaps as many as a third of the population - could be weeping for Japan.

This extravaganza of contradictions opened last week and will last six months in Aichi prefecture, focusing the world's attention on Japan's thriving industrial heartland. But while everyone in Japan supports the objectives of environmental responsibility and sustainable development, the topics of the day, many voices inside the nation point out there are many fearsome environmental skeletons in Japan's closets.

Once upon a time, Japan was one of the most beautiful lands, one that celebrated nature's beauty and bounty in painting, poetry (haiku traditionally features nature), prose, music and other art forms. The celebrations or seasons and cherry blossoms continue today, but for many observers they ring hollow and Expo 2005 is seen as an ironic, feel-good waste of funds intended to extol Japan as a champion of the environment. The Kyoto Protocol, aimed at limiting emissions of greenhouse gases, took effect in the middle of February. The Japanese government, under pressure from business, already has backed down from requiring a "green" environmental tax on industry, emphasizing instead voluntary commitments by the nation's big polluters to clean up their acts.

Kiccoro and Morizo may be trying to make us forget the sordid environment elsewhere. They have infested Nagoya, Japan's third-largest city. Just outside the doors of the bustling ultra-modern Nagoya Station, it is impossible to miss these cutesy reminders of bygone times; they are perched atop a nearby building, directly across from two towering red-and-white construction cranes.

Anime movie scene this is not, although the two characters are certainly drawn in the same appealing style for which Japanese cartoonists are famous. Kiccoro and Morizo are everywhere at the Aichi World Exposition 2005, an international event expected to draw millions of visitors. Local enthusiasm for the event is high, and typical of trend-driven Japan, the mascots dangle from mobile phones and are emblazoned on bumper stickers, on boxes of tissues, on bags of shrimp-flavored snacks, and even on underwear.

Another international exposition
Expo 2005 opened on March 25, with exhibitions as ancient as the remains of an 18,000-year-old mastodon, and as advanced as next-generation robots performing hip-hop, driverless buses, and technologies that convert the actual garbage from the expo into immediately usable energy. Recycled and converted rubbish is channeled as energy into the power grid and powers the expo itself.

More than 120 countries, a multitude of international organizations, and many major corporations such as Toyota - a neighbor and major underwriter - and Hitachi are represented at the spectacle, being held in the Seto and Nagakute regions of Aichi, about 30 minutes by train from the prefecture's capital Nagoya.

As one would expect from such a major international event, all manner of royalty, heads of state, entertainers and celebrities will be on hand, including German President Horst Koehler, composer Phillip Glass, cellist Yo Yo Ma and even Emperor Akihito. In terms of hoi polloi, the event's organizers predict that 15 million will attend by the time the expo closes on September 25.

According to the Bureau International des Expositions, the Paris-based organization that regulates all international exhibitions, every World Exposition since the original 1851 Great Exhibition in London has been charged with the task of educating the public along the lines of a guiding theme.

The theme of the last World Exposition hosted by Japan was "Progress and Harmony for Mankind" in 1970. Hugely successful, it served the dual purpose of introducing the outside world to a country in its nascent stages of internationalization, and helping to redefine post-World War II Japan as a major manufacturing and technology power.

Many Japanese still fondly remember the event, attended by more than 64 million people, as marking a changing point in Japanese society. "It was the first time I had ever seen a blond-haired woman," recalled Toshihiro Ando, the president of an architecture firm in Aichi. "I was so amazed - I just walked up to her and shook her hand."

Thirty-five years later, the international expo has returned to Japan, but the circumstances are quite different. There are certainly more blond-haired residents, if mostly at work in the hostess bars of Japan's famous and sprawling domestic escort industry. Japan has long been an established international economic powerhouse, even after its economic bubble burst in the 1990s. The residents of Japan are now relatively accustomed to international cultures - if not through direct contact within still ethnically homogeneous Japan, then through the ubiquity of outward-looking media that bring the world to them.

More important this time, though, is the fact that Expo 2005 will bring the world to Aichi, one of Japan's most economically successful prefectures. A dependable source of growth in the nation's now-tepid economy, Aichi has consistently reported positive real growth at times when all other prefectures recorded negative growth. During its better years, the prefecture by itself is responsible for more than 1% of the world's total gross domestic product (GDP). At a time when Japan's regional economic image is in a state of change, showcasing one of the country's most powerful local economies may foster renewed confidence in Japan, and help build business ties internationally, especially with Japan's neighbors.

That's certainly what the organizers are hoping for, as visa restrictions on all Chinese, South Koreans and Taiwanese have been lifted for the duration of the event, despite domestic concern that doing so will bring in waves of illegal workers and organized crime. China, which is to host the next World Exposition in Shanghai in 2010, is keeping a close eye on this event.

There is much speculation in the national press that Japan will use Expo 2005 as a platform from which to advocate its bid for a permanent seat on the United Nations Security Council. As reported by the Japan Times, government sources have indicated that visiting dignitaries have been requested to visit Tokyo for talks relating to the council seat bid and other issues, visits expected to generate a significant amount of noteworthy diplomacy.

Just as the 1970 exposition consolidated Japan's role as a leading economic power, this expo will help promote Japan's role as a leading advocate of sustainable development. There is some question, though, as to Japan's suitability for that role.

Nature's wisdom?
Official explanations of the "Nature's Wisdom" theme speak vaguely and at great length about transforming the relationships among man, nature and technology to envisage and create a brighter new eco-friendly society, a brave new world of man in tune once again with nature.

It is taken for granted here that Japan possesses a culture at one with nature: the passing of the seasons is celebrated with elaborate ritual and fanfare; the traditional culture is as rich as any in praising the beauty of the natural world in poetry, art and religion. Japan's solemn Shinto shrines were built to honor gods thought to inhabit the mountains, rivers and trees.

While this connection to nature certainly existed in the past, the nation's oneness with nature has not persisted through Japan's modernization and economic rise. According to the official explanation of the expo's theme:
Looking back at the history of Japan, one can see that Japan has faced a dual challenge - in focusing on economic development while at the same time preserving its precious natural environment. In spite of the fact that Japan lacks vast open spaces and abundant mineral resources, it has achieved industrial development and prosperity without destroying its natural environment.
Although this idea is embraced by the much of the public, there is a large and growing number of voices inside Japan, in media, government and the general public that strongly disagree. The truth, they hold, couldn't be more different.

"The bureaucracy of the Japanese government has done everything it could practically to wipe clean, flatten and do away with 'Nature's Wisdom'," author Alex Kerr told Asia Times Online. Kerr is the first foreigner in Japan's history to win the prestigious Shincho Gakugei Literature Prize, which he received in 1994 for his non-fiction book about cultural and environmental changes in contemporary Japan, titled Lost Japan.

"As hundreds of billions of dollars are being spent continually on this [environmental degradation], for Japan to be hosting something called 'Nature's Wisdom' is somewhat ironic," Kerr said.

Concrete thinking
Of great concern to many Japanese is the destruction of Japan's once legendary natural beauty by massive and often unnecessary public works undertaken by the Construction Ministry and its subcontractors. The construction industry is so large in Japan that the name dokken kokka ("construction state") is commonly used by Japanese pundits when describing their country. Public works are huge business in Japan for contractors and government bureaucrats alike, and spending in this area has grown to two or three times that of other industrialized countries. The result of these environmentally disruptive works, according to Kerr, is that Japan has become arguably the world's ugliest country.

Kerr told Asia Times Online: "Speaking to civic groups and others around the country, I have met a great many people who are outraged with what is happening to the environment here. There is a dialogue going on, even within the government - but change is still outweighed by the vast power of the bureaucratic machine."

A look at the concrete-gray coasts of Japan will humble any visitor previously excited by the scenic pictures in travel books and on postcards. According to Kerr in the book Dogs and Demons, 97% of all major rivers in Japan are dammed - and all are lined with concrete. By 1993 an astounding 55% of Japan's coastlines were covered in concrete laid down by government programs. The gray concrete of the once-natural beach lines is punctuated by piles of countless concrete and iron tetrapods - four-legged anti-erosion barriers that look like large jacks and are often as large as bulldozers.

"I miss the natural scenery from my childhood days," said Aichi resident Makiko Kato. "When I was young, it was much more beautiful. These days, the beaches and rivers are artificial, everything is concrete."

Driving through Aichi, the host region of the expo itself, it is not uncommon to see hillsides covered in massive, grid-like masks of reinforced concrete, apparently designed to prevent erosion. Hiking through even remote trails in the sparsely populated area of Shitara in eastern Aichi, it is common to come across mountain streams that have been paved under with squared-off concrete waterways, waterfalls that now trickle along stained concrete chutes. The whole country, it seems, is one giant construction project.

Foreign visitors to the opening of Expo 2005 might be alarmed by the number of local attendees wearing protective masks to the eco-festivities. Every spring, along with the famous sakura or cherry-blossom festivals, come extremely high levels of airborne sugi (Japanese cedar) pollen. Allergies to sugi pollen, unknown before Japan's industrial development, now affect huge numbers of the population, and the number of kafunsho (pollen allergy) sufferers rises every year.

The levels are so high that in a 2005 nationwide poll conducted by the Asahi Shimbun, more than one-third of the respondents were afflicted with the painful pollen syndrome. "About 50% of people I know have it," said Aichi resident Amiko Kitagowa. "It can be really bad for some people - like having a cold for two months."

What is noteworthy about the sugi phenomenon is that this nationwide ailment is entirely man-made. As Kerr reported, during the postwar reconstruction, the Japan Forestry Agency began a program to clear-cut the nation's native forest and replace it with commercial timber. Trillions of yen have been poured into this program, which continues today despite the fact that it is far cheaper to import wood. About 45% of Japan's native forest has been replaced with this commercial timber - almost all of which is the allergenic sugi. The result of this policy has been that the natural, native forests of Japan have been razed and replaced with vast, unneeded tracts of neatly lined commercial forests, whose main contribution to the country its their sickening pollen.

Though the species of the Expo 2005's mascots, Forest Child Kiccoro and Forest Grandfather Morizo, are unclear, it is safe to assume that they are probably not sugi. Expo 2005 may be centered on environmental responsibility, but it is being hosted by a country that many say has hardly been a role model. Japan's legendary manufacturers, however, may be providing the real leadership in this area.

Toyota's blooming eco-industries
Aichi is home to a robust manufacturing industry, led by the world's No 2 auto maker, Toyota Motor Corp. Toyota City, known as Koromo City until 1959, is in the center of Aichi, southeast of Nagoya. The success of Aichi as a major industrial area is tied directly to the success of Toyota; the auto manufacturer is unquestionably the most important corporation in the prefecture.

So it is no surprise then that Toyota has had a major role in Expo 2005. As the lead corporate underwriter, Toyota has been instrumental in the development, planning and execution of the exposition - so much so that many here have dubbed the event "Toyota Expo 2005".

The automotive giant, whose site at the expo is among the most popular, is demonstrating some of its latest environmentally friendly technologies, such as hydrogen-fuel-cell-powered buses and cars and self-regenerating catalysts.

It hardly seems coincidental that the "Toyota Expo" is being held at the same time as Toyota is making a push to redefine itself as the leader in alternative-energy powertrains. The company currently is leading the way in the hybrid-car market with its award-winning Prius model, which commands the lion's share of global hybrid sales. On the very day of the expo's opening in Japan, Toyota released its first hybrid luxury sedan in New York, a model that is expected to fare well as oil prices continue to fluctuate.

Toyota has provided leadership in this area for many years. Toyota has funded major reforestation projects, made environmental grants and used as much as 88% recycled plastic in its cars, among other activities - Toyota seems to be as environment-friendly as a car manufacturer can be.

While an auto manufacturer may seem a dubious champion of environmental programs, global companies such as Toyota can effect change internationally in ways governments cannot. Whether or not a US or Australian president signs the Kyoto Protocol (neither has signed, nor appears likely to do so), if Americans and Australians are driving hybrid cars, and embracing alternative-energy technology, it may not matter so much.

A hopeful and, it's hoped, profitable event
Despite all of the contradictions inherent in an event like this, the project seems a boon for its hosts Japan and Toyota. Both are certain to receive boosts to their regional and international images, and the environmental issues at hand could hardly have two more powerful patrons in government and industry.

While an improved image is virtually assured, the hosts of the event will be lucky to break even financially. Previous World Exhibitions in Lisbon and Germany fell very far short of their expected attendance numbers, and local governments ended up paying the difference.

Yet even the most vigorous critics of Japan's environmental problems are somewhat hopeful about the outcome of Expo 2005, extolling nature's wisdom. "Maybe Japan is the very best place for an event like this," Kerr said. Perhaps the event will lead to serious rethinking of Japan's environmental course and point the way to solutions to Japan's many domestic environmental issues.

"This expo is closer than Tokyo Disneyland," said Nagoya resident Maki Morimoto. "So maybe I will go." Perhaps.

Cem Ozturk is a roving freelance writer based in Nagoya, Japan. He has written on China, the Middle East and other regions and his articles have appeared in Lonely Planet, the Irrawaddy, Middle East Insight and other publications.

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