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    Korea
     Jul 13, 2007
Page 2 of 2
The world according to Pyongyang
By Andrei Lankov

enough to develop a missile. During the 'arduous march' [Pyongyang-speak for the famine of the late 1990s], if there [was] a bit of money, it had to be spent on developing missiles, even though the generals knew that factories did not work and people were starving. This is why we have survived, and were not eaten up by those bastards. Had it not been like this, the bastards would have eaten us a long time ago."

This line of argument is psychologically more powerful than the  



earlier version. Nowadays, people's suffering can be presented not as the result of some blind misfortune caused by nature, but as a part of heroic sacrifice. People died because their country was at war and needed everything to save itself from complete destruction by the brutal enemy. Their deaths were those of heroes.

Such a change of tune is indeed typical of North Korean propaganda during the past few months. However, it might have some political consequences. This propaganda line makes it more difficult to surrender nuclear weapons even if such a notion will ever be seriously entertained by Pyongyang. If North Korea chooses to give up its nuclear arsenal, these sacrifices will be rendered meaningless.

Another propaganda line is that now people should expect a certain improvement of their lot, since the major work has been done: "Now we have conducted a nuclear test and other things, so we have to improve the people's living standards by concentrating on economic construction."

Still, Comrade Chang does not want his audience to entertain an excessively optimistic picture of their country's future. Improvement will be minor and, as one might guess from some other parts of the speech, is likely to be limited to, say, complete reintroduction of Kim Il-sung-era consumer standards, which were not exactly luxurious (550 grams or cereal a day, plus a few pieces of meat on special occasions, four or five times a year).

Chang Yong-sun explained that North Korean industry is surely capable of producing quality consumption goods but cannot do it, because the ever present threat of an imperialist attack deems austerity and sacrifices necessary. He also made clear that his listeners should not await serious improvement of their lot any time soon.

The statement resonates very well with what another life-long analyst of North Korean propaganda, Tatiana Gabroussenko, wrote recently: unlike earlier eras when masses were extolled to make sacrifices for the sake of some identifiable future, nowadays North Korean leaders tell their people that no significant improvement is in sight. Comrade Chang even made a joke of this: "Since the end of the Korean War, we have lived with our belts tightened ... One thing I can assure you: we'll have to live with our belts tightened until the day our country is unified. If we do not have any more holes in our belts, let us make them."

However, the audience was reminded that in the final count it is again the foreign forces who are to be blamed for these hardships. To quote Comrade Chang once again: "It is not because we do not know how to live better that we are not well off. Who is responsible for this? The US imperialists are responsible for this. That is why we call the US imperialists our mortal enemy with whom we cannot live under the same sky!"

Most of the speech consisted of US-bashing and Japan-bashing, but what about South Korea? Here Comrade Chang used the new tactics that have become typical for North Korean propagandists since the 2002 inter-Korea summit. Brian Myers, another remarkable specialist on North Korean culture and propaganda (not quite distinguishable areas, actually), recently wrote at length about a change of tune in Pyongyang propaganda: South Korea ceased to be depicted as the living hell, the land of depravation. The new image of the South is that of the country whose population secretly (or even not so secretly) longs to join its Northern brethren in their happiness under the wise care of the Beloved General.

This society might be relatively affluent, but it is inherently corrupt and lacks integrity, so its population knows that the only way to regain the moral purity is to join the spiritually superior North Korean civilization. The only force that prevents the South from achieving such happiness is the brutal US occupation army and a tiny handful of traitors on the Central Intelligence Agency payroll, but even those perverts are losing control over South Korean society.

Sometimes Chang's fantasies went positively wild. He said, for example: "A portrait of the General is [respectfully] placed on the wall of the Main Hall on the fourth floor at the [Seoul] Government Building. Right now!" Then the flight of fantasy goes even further: "These days, South Korean publications do not sell in South Korean society if they do not carry the images of the General ... 45% of the entire population in South Korea say that in case of a war they will fight on the side of the General."

The domestic situation did not attract much of Chang Yong-sun's attention, but he still made some comments on these issues. He admitted that even last December, in spite of all the government's efforts, it was impossible to provide rations for the entire population, and that most people had to rely on the market for their needs, which is not good but was unavoidable.

He also explicitly stated that growth of the markets is not compatible with the socialist system: "All the people's talk is money and again money. Is this socialism?" It is remarkable, however, that the virtues of socialism were seldom mentioned in the speech: its rhetoric was overwhelmingly nationalistic.

Chang Yong-sun also admitted that some North Koreans are very rich, and that their fortunes are now measured as a few hundred million North Korean won (100 million won is roughly equivalent to US$50,000). He did not make a secret that under less critical conditions the government would strike these reactionary elements hard, but under the current circumstances such a radical solution is impossible because of ongoing economic difficulties.

In essence, he admitted that government is not capable of controlling society as tightly as it wishes (or as it used to in the good old days of Kim Il-sung's ultra-Stalinist rule): "Those ideological perverts are no longer counted as our people. Why are we not able to strike [them]? We are not able to strike them because we are not able to provide rations to the entire population."

So the picture is quite clear. North Korea as depicted by Comrade Chang is a small but proud state that lives under the constant threat of annihilation by brutal enemies, betrayed by money-hungry allies. It fights for a great goal of national unification. There are signs that this goal is getting nearer, but people should not expect too much: life will not become easy any time soon.

Compromise with enemies is impossible since they, especially the Americans, will never change their nature, will never stop dreaming about destroying the small and proud republic led by the Beloved General. However, the country has finally developed military means that make all enemies' schemes powerless. This project required great sacrifice, but the people who died during famine were in essence soldiers: their deaths saved many more lives.

There are internal problems in this society, largely because the government lacks resources to make sure things move smoothly (and it is assumed that government should be ultimately responsible for everything). However, these problems should not distort the larger view of ongoing heroic struggle and new victories.
Dr Andrei Lankov is an associate professor in Kookmin University, Seoul, and adjunct research fellow at the Research School of Pacifica and Asian Studies, Australian National University. He graduated from Leningrad State University with a PhD in Far Eastern history and China, with emphasis on Korea. He has published books and articles on Korea and North Asia.

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