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    Middle East
     Feb 10, '14


Israel in backlash on settlement goods
By Pierre Klochendler

MISHOR ADUMIM INDUSTRIAL ZONE, Occupied West Bank - The longstanding Israeli practice of labeling settlement products "Made in Israel" is leading to mounting opposition to the occupation. Settlements are considered a violation of international law. In Israel, they aren't. And so, more often than not, consumers of Israeli products across the world do not know whether they're purchasing a product made in Israel proper or in a settlement.

This blurring of borders and labels by Israeli businesses trading on land which the Palestinians envision as part of their future state, and the ensuing calls for boycott, have entrapped a Hollywood



star in the nitty-gritty of the conflict, and in a conflict of interest.

Till recently, Scarlett Johansson doubled as charity ambassador for the British NGO Oxfam and as brand ambassador for SodaStream, an Israeli soda maker company listed on NASDAQ whose main manufacturing plant is established on an old munitions factory near the settlement Ma'aleh Adumim.

Her praise of the soda makers, carbonators, eco-friendly bottles and syrup flavours went viral even before the commercial was aired during the Super Bowl. Oxfam, which opposes trade with settlements, pressed her to recant her support for SodaStream, but she instead resigned from Oxfam. More ...

(Inter Press Service)





 

 

 
 



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