South Asia

DIAMONDS: INDIA'S LITTLE GEMS
Part 2: Rough stones and the Russian connection
By Tony Allison

Part 1: A cut above the rest

Over 125 million carats of diamonds are produced world-wide each year in gem, near-gem and industrial qualities, and 80 percent of these rough diamonds (by caratage) are cut and polished in India. Enormous capital investment is required to develop, construct, maintain and operate a mine. But mining is only the first step. To recover diamonds, the ore goes through many stages of crushing and processing - including advanced X-ray techniques - before final sorting in a high-security secure environment. South African conglomerate De Beers, with its affiliates, produces over 40 percent of the world's annual production, from 20 mines, principally in southern Africa.

The top seven diamond-producing countries today are: Botswana, Russia, South Africa, Angola, Namibia, Australia and Zaire. These nations account for 80 percent of all diamonds in the world. Mining to a smaller extent is conducted in Brazil, Guyana, Venezuela, Guinea, Sierra Leone, Ivory Coast, Ghana, Central African Republic, Tanzania, China, Indonesia and India.

The Diamond Trading Corporation (DTC) - De Beers' selling and marketing arm - processes some two thirds, by value, of the world's diamond production. All diamonds are sorted and valued into over 16,000 categories of shape, quality, color and size. At present, the diamonds are sold by the DTC at regular sales called "sights" to the world's leading diamantaires.

However, from January next year, De Beers will introduce a new distribution system for its more than $4 billion of rough diamonds a year to help drive demand for the precious stones. It is part of a plan by De Beers to rejuvenate demand for diamonds by streamlining distribution and creating the designer branding that already exists in other luxury goods, experts say.

De Beers presently sells to an exclusive group of about 120 customers, who are traders or cutters located in diamond cutting centers around the world, including New York, Antwerp, Johannesburg, Tel Aviv and Mumbai.

De Beers invites customers to London to buy stones 10 times a year. The customers do not know in advance how many stones they will be told to buy or what the assortment will include. Customers who do not like the system are cut off.

Now the European Commission and De Beers have agreed to a number of approaches designed to increase the rights of its customers, including an ombudsman to settle disputes. In addition, De Beers must give customers six months notice if it wants to cancel a contract, up from three months now.

Instead of finding out the quantities of stones that they will be getting on the day they receive them, customers will be notified six months in advance. This new system is expected to introduce more flexibility into the market, and will certainly assist India in pinning down sources of rough diamonds and more predicable prices.

The Russian connection
During fiscal 2001-02, India imported 120 million carats of rough diamonds valued at roughly $3.8 billion. Maintaining an uninterrupted supply of rough diamonds is therefore critical to the Indian industry, which obtains 70 percent of its rough diamonds from De Beers' DTC, with the remaining 30 percent routed through Antwerp. Currently, 50 percent of the rough diamonds from Russia are routed for sale through De Beers. Russia itself accounts for 22 percent of the world's rough diamonds.

Earlier this year, India was reported to have lost a deal to import rough diamonds directly from Russia, which would have reduced prices by about 20 percent.

Following Russian President Vladimir Putin's visit to India in 2000, the Russians made an offer to sell some rough diamond lots to India. But Indian manufacturers could not buy them, as the state-owned Russian agency Almazy-Rossii Sakha (Alrosa) insisted on advance payments. Under Indian foreign exchange regulations, advance payments are not allowed without a bank guarantee, which the Russians were reportedly unwilling to provide. "India lost an opportunity to import rough diamonds directly though it accounted for a small percentage of the total trade," said one diamond exporter.

However, the Finance Ministry, in consultation with the Reserve Bank of India, is now understood to have agreed in principle to work out a mechanism to enable India to buy Russian diamonds directly. Praveen Shankar Pandya, a former chairman of India's Gem and Jewelry Export Promotion Council, is reported to have said that a working group was sorting out issues hurting direct trade between Indian and Russia. "We hope to resolve the issues soon," he said. According to him, there was an urgent need to realign rough diamond supplies to consolidate India's position in the world diamond market and to ward off the threat from China.

In August, Alrosa chairman Vladimir Kalitin announced plans to open representative offices in India and the US to handle the rough diamond trade. With an upcoming Russian presidential decree on diamond market liberalization, Alrosa will be able to sell rough diamonds outside the DTC. Last year, Alrosa produced about $1.8 billion worth of rough diamonds or some 22 percent of a total global output of about $8 billion. The small-sized diamonds or "Indian goods" amount to some 60 percent of Alrosa's total output.

Furthermore, Russia's diamond giant is mulling raising its production capacity. On October 2, Alrosa announced plans to double output of its Anabarsk mine within the next three years. And there have been reports on test sales to India of Russian diamonds from Gokhran, Russia's state stockpile agency run by the Finance Ministry.

Gokhran typically declines to publish stock or sales figures, but its annual sales of stockpile diamonds to domestic polishers are estimated at some $150 million. However, Russian manufacturers buy rough diamonds on condition that they can also dispose of the small-sized diamonds, which they cannot cut and polish as profitably as the Indians.

Russia diamond exporters are also exploring other major Asian markets. For instance, in September, a Chinese mission including executives of the Jinghua Diamond & Jewelry Co Ltd traveled to Russia and met with Alrosa representatives. Back in 1997, Russia and China inked an inter-governmental agreement to develop cooperation in the diamond industry, a deal lobbied by Gokhran.

Liberalization of the Russian diamond sector could mean a larger volume of Indian-type diamonds available for exports from both Alrosa and Gokhran. In future, diamond export quotas will be issued for a five-year period instead of for one year. This will mean that Alrosa will be able to lend money for the development and modernization of its manufacturing processes. Secondly, the company will have the right to sell about 15 percent of its diamonds in the free market, bypassing the DTC.

Trends
The Bharat Diamond Bourse, intended to be a well equipped platform for promoting diamond and diamond jewelry exports, will become functional in Mumbai by 2004. At present, most of the diamond merchants operate from little cabins in office towers in south Mumbai. The facility, coming up in the fast-developing Bandra-Kurla complex, will provide a centralized area of operations for the diamond industry. The 1.8 million square feet complex will house facilities such as telecommunication networks, sophisticated security systems, strong rooms, lockers and customs clearance services. The bourse, a non-profit making body, was registered in August 1984 to provide all the infrastructure facilities for export promotion in this sector.

The launch of the Shanghai Diamond Exchange and a gold exchange, meanwhile, are part of the government's commitment to open up the market and provide a fairer, more convenient and more transparent environment in which to compete, according to Chinese officials.

On January 1, 2003, about 45 countries will implement the Kimberley Process, an international monitoring system that aims to prevent "blood" diamonds or "conflict" diamonds from entering the legitimate market, while at the same time protecting the diamond industry. The system mandates internal government controls, uniquely numbered and validated certificates, and tamper-resistant containers for all shipments of rough diamonds between participating nations. Further, the system binds participating governments to accept imports from and authorize exports to only other Kimberley Process participating countries. Moreover, the system is fully inclusive: additional countries may sign on to the system and trade in accordance with Kimberley Process procedures at any time.

There are obviously no figures on the percentage of rough blood diamonds that make their way to India, but insiders estimate that the figure might not be inconsequential. The Kimberley Process, if properly implemented, will therefore have some effect on India, but this could be offset by the availability of stones directly from Russia.

(Additional reporting by Sergei Blagov in Moscow.)

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Nov 28, 2002


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