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South Asia

90 Indian firms saddle up in Germany

NEW DELHI - In a bid to further boost India's exports in the equestrian equipment market, about 90 Indian companies will take part in the biggest trade fair for horse riding products SPOGA 2003 in Germany starting on August 31.

India is one of the largest producers of saddlery and harness goods in the world. The country now holds more than a 25 percent market share in the German equestrian equipment market and about an 8 percent in the global market, Indo-German Export Promotion (IGEP) project director, D Kebschull said.

To highlight the "Made in India" brand, the IGEP has organized a joint participation of five prominent exporters at the same pavilion in the exhibition, Kebschull said.

Indian companies participating in the four-day event in Cologne will also present a comprehensive product range extending from riding breeches to gloves, from polo shirts to cotton jerseys and from saddle to the cleaning box, Kebschull said.

India's exports in the sector showed a growth rate of 20 percent in the year 2002-03 to register a figure of $42 million, he said, adding the country's saddlery industry has over 200 units in the organized sector, with Kanpur being the main hub.

India is the most important supplier of saddles and equestrian equipment to Germany, he said, adding that 16 percent of the country's exports in the sector go to Germany and the trade value stood at $6.92 million.

Besides Germany, other major importers of equestrian products from India are the US, the UK, France, the Netherlands, Japan, Australia, New Zealand and the Scandinavian countries.

(Asia Pulse/PTI)

Aug 29, 2003

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